| Online Marketing and Promotions Expenditures | |||||
| 2006 | 2007 | 2006 to 2007 | |||
| SIC | Estimate | Estimate | Percent | ||
| Group | NAICS | Description | ($ Millions) | ($ Millions) | Change |
| 61 | 5222 | Credit & Mortgage Services | $498.28 | $950.88 | 90.8% |
| 7361 | 541612 | Employment Services | $200.62 | $573.73 | 186.0% |
| 53 | 452 | General Merchandise Stores | $186.44 | $525.09 | 181.6% |
| 48 | 51339 | Telecommunications | $152.19 | $387.35 | 154.5% |
| 65 | 531 | Real Estate Services | $203.79 | $335.03 | 64.4% |
| 8011 | 621111 | Medical Doctors | $126.93 | $332.89 | 162.3% |
| 60 | 5221 | Banks | $121.07 | $279.57 | 130.9% |
| 8221 | 6112 | Colleges and Universities | $162.29 | $256.55 | 58.1% |
| 62 | 523 | Financial Services | $124.90 | $255.62 | 104.7% |
| 59 | 453998 | Miscellaneous Retail | $103.00 | $249.41 | 142.2% |
| 8062 | 6221 | Hospitals | $90.08 | $225.52 | 150.4% |
| 4899 | 514191 | DotCom Businesses | $95.58 | $200.32 | 109.6% |
| 7996 | 7131 | Amusement Parks | $59.94 | $182.68 | 204.8% |
| 737 | 514 | Computer-related Services | $68.15 | $158.39 | 132.4% |
| 47 | 5615 | Travel Services | $45.04 | $117.93 | 161.8% |
| 551 | 4411 | Automotive Sales | $45.07 | $117.40 | 160.5% |
| 56 | 448 | Apparel and Accessory Stores | $38.80 | $106.53 | 174.5% |
| 17 | 235 | Contractors-Specialty | $32.49 | $98.00 | 201.6% |
| 90 | 92 | Government | $34.54 | $84.47 | 144.5% |
| 80 | 62112 | Other Medical Professionals | $23.97 | $80.77 | 236.9% |
| 15 | 2332 | Contractors-Building | $23.16 | $78.60 | 239.4% |
| 4841 | 5132 | Cable and other pay television services | $27.08 | $74.74 | 176.0% |
| 70 | 7211 | Hotels/Motels | $24.40 | $69.01 | 182.9% |
| 79 | 711 | Other Recreation Places | $20.56 | $64.20 | 212.2% |
| 5712 | 4421 | Furniture stores | $18.74 | $61.32 | 227.3% |
| 52 | 444 | Retail Home Improvement | $14.95 | $51.60 | 245.1% |
| 5912 | 44611 | Pharmacies | $14.10 | $48.68 | 245.3% |
| 58 | 727 | Eating and Drinking Places | $7.75 | $48.07 | 520.1% |
| 81 | 5411 | Legal Services | $14.48 | $43.77 | 202.3% |
| 275 | 511 | Print Media | $27.46 | $42.71 | 55.5% |
| 809 | 6214 | Other Medical Facilities | $12.43 | $40.39 | 225.0% |
| 5943 | 45321 | Office Equipment/Supplies | $15.66 | $39.07 | 149.6% |
| 54 | 4451 | Food Stores | $11.59 | $38.49 | 232.0% |
| 4833 | 51312 | Television broadcasting stations | $11.70 | $38.08 | 225.6% |
| 7221 | 54192 | Photographers | $14.47 | $37.58 | 159.7% |
| 42 | 484 | Trucking Services | $8.24 | $26.77 | 224.8% |
| 781 | 56173 | Lawn & Landscape Services | $6.19 | $26.48 | 328.0% |
| 7922 | 7111 | Live Entertainment | $12.96 | $25.91 | 100.0% |
| 64 | 5242 | Insurance Services | $12.09 | $25.54 | 111.2% |
| 7011 | 72112 | Gambling Casinos | $2.84 | $24.24 | 754.8% |
| 5945 | 44512 | Retail Toys/Games/Hobbies | $8.34 | $23.02 | 175.9% |
| 82 | 6114 | Other Schools | $6.79 | $21.87 | 222.3% |
| 7941 | 711211 | Sports Clubs | $4.82 | $19.81 | 310.8% |
| 7948 | 711212 | Race Tracks | $5.64 | $19.18 | 240.2% |
| 721 | 8123 | Cleaning & Laundry Services | $5.26 | $16.00 | 204.0% |
| 5731 | 443112 | Retail Home Electronics | $4.51 | $15.51 | 243.5% |
| 5983 | 45431 | Fuel Oil Dealers | $6.18 | $14.44 | 133.6% |
| 4832 | 513112 | Radio broadcasting stations | $5.31 | $14.30 | 169.4% |
| 4911 | 2211 | Electric Power Utilities | $4.56 | $14.17 | 210.7% |
| 8082 | 623 | Home Health Care Services | $6.59 | $13.50 | 104.8% |
| 49 | 221 | Other Utilities | $4.82 | $13.10 | 172.0% |
| 41 | 485 | Ground Transportation | $3.83 | $12.07 | 215.1% |
| 8661 | 81311 | Religious Organizations | $4.47 | $11.81 | 164.4% |
| 8721 | 5412 | Accountants/Bookkeepers | $4.44 | $11.60 | 161.4% |
| 553 | 44131 | Automotive Parts & Supplies | $3.14 | $11.17 | 255.7% |
| 5944 | 44831 | Retail Jewelry | $4.03 | $10.31 | 155.5% |
| 5734 | 443112 | Retail Computers & Software | $3.00 | $9.47 | 215.7% |
| 84 | 71211 | Museums, Art Galleries and Zoos | $4.28 | $9.44 | 120.6% |
| 8651 | 81394 | Political Organizations | $0.66 | $7.36 | 1021.0% |
| 753 | 8111 | Automotive Repair Services | $1.83 | $6.56 | 258.4% |
| 6513 | 53111 | Apartment Operators | $2.18 | $6.38 | 192.3% |
| 7382 | 561621 | Security Products/Services | $2.34 | $5.68 | 142.2% |
| 5722 | 443111 | Retail Major Appliances | $1.67 | $5.55 | 232.4% |
| 5941 | 45111 | Retail Sporting Goods | $1.91 | $5.40 | 182.7% |
| 7832 | 51213 | Movie Theaters | $0.96 | $5.16 | 436.2% |
| 7349 | 56172 | Building Maintenance Services | $2.56 | $4.35 | 69.6% |
| 7514 | 5321 | Automotive Rentals | $1.16 | $4.01 | 245.5% |
| 5942 | 451221 | Retail Books | $1.18 | $3.79 | 221.4% |
| 7261 | 8122 | Funeral Services | $1.09 | $3.53 | 222.5% |
| 7841 | 53223 | Video Tape Rental Centers | $0.83 | $3.05 | 266.6% |
| 5075 | 42172 | HVAC Installation & Repair | $0.96 | $2.88 | 199.8% |
| 7231 | 812112 | Beauty Salons | $0.91 | $2.43 | 167.8% |
| 7991 | 71394 | Physical Fitness Facilities | $0.61 | $2.36 | 284.2% |
| 5995 | 339115 | Retail Optical Goods | $0.74 | $2.13 | 186.7% |
| 5947 | 45322 | Retail Gifts & Novelties | $0.59 | $2.03 | 245.5% |
| 7999 | 71212 | Tourist Attractions | $0.77 | $1.96 | 156.2% |
| 5541 | 4471 | Gasoline Service Stations | $0.57 | $1.96 | 246.7% |
| 5713 | 44221 | Retail Floor Coverings | $0.46 | $1.64 | 258.4% |
| 5531 | 44132 | Retail Tires | $0.37 | $1.19 | 219.3% |
| 8351 | 62441 | Child Day Care Services | $0.43 | $1.15 | 165.2% |
| 5999 | 45391 | Retail Pets & Pet Supplies | $0.22 | $1.07 | 380.3% |
| 6351 | 52413 | Bonding/Surety | $0.40 | $0.99 | 148.6% |
| 7342 | 56171 | Pest Control Services | $0.14 | $0.70 | 383.1% |
| 7359 | 95323 | Equipment Rental Services | $0.22 | $0.51 | 126.1% |
| 8063 | 6222 | Mental Health Services | $0.20 | $0.51 | 150.0% |
| 5921 | 44531 | Retail Liquor | $0.12 | $0.49 | 294.9% |
| 5181 | 42281 | Beer and Ale Distributors | $0.09 | $0.42 | 362.3% |
| 5571 | 441221 | Motorcycle/Scooter-Retail | $0.10 | $0.36 | 255.8% |
| 5735 | 45122 | Recorded Music-Retail | $0.10 | $0.33 | 240.4% |
| 5949 | 44513 | Retail Fabric Sales | $0.03 | $0.21 | 699.4% |
| 7334 | 323114 | Photocopy/Quick Print Services | $0.05 | $0.16 | 203.8% |
| 5992 | 45311 | Florists | $0.05 | $0.15 | 205.3% |
| 5143 | 42243 | Dairy Products Distributors | $0.03 | $0.08 | 185.3% |
| 5551 | 441222 | Boats-Sales & Service | $0.02 | $0.08 | 222.3% |
| 5561 | 44121 | Recreational Vehicle Dealers | $0.00 | $0.03 | 780.0% |
| 7699 | 561622 | Locksmiths | $0.00 | $0.02 | 1676.4% |
| 5946 | 44313 | Retail Cameras/Photo Supplies | $0.00 | $0.02 | 203.6% |
| 5948 | 44832 | Retail Luggage/Leather Goods | $0.00 | $0.01 | 145.3% |
| 7241 | 812111 | Barber Shops | $0.00 | $0.00 | 539.8% |
| 23000 | 23 | All Other Business Locations | $664.20 | $1,242.22 | 87.0% |
| Market Total | $3,494.83 | $8,013.03 | 129.3% | ||