Archive for March, 2004

The Internet’s (serious) generation gap

Wednesday, March 31st, 2004

The Internet’s (serious) generation gap.
At a New Media presentation last year, one TV sales executive had rationalized New Media advances into the TV world as a typical young peoples’ passing phase. He argued that one day, they’d grow out of it and need to take part in the real world. I’m afraid that’s a dangerous self-deception, because there’s a huge difference between today’s generation gap and those of the past. This one is driven by disruptive technologies that are, well, threatening to a lot of adults. It’s not that kids are more computer savvy; they’re savvy to a new form of communications and the market concept of conversations. This is not something they’ll give up, and it’s why the shudder you feel from Modernist institutions is the ticking of the generational clock.

Punishing a teenager by denying TV is nothing. Denial of the Internet is huge, because it’s their lifeblood, and it’s very serious to them.

Last week, I told you about the new Edison Media Research/Arbitron “Internet and Multimedia” study and displayed a chart showing the disconnect between the 12-24 age group and the Internet universe as a whole. While important, it didn’t go far enough, but the folks at Edison Media Research were kind enough to provide the missing data.

“Suppose you could never watch television again or you could never access the Internet again. Which would you be more willing to eliminate from your life?”

User group Give up TV Give up Web
Ages 12-24 54% 45%
Ages 25+ 38% 59%

Look at the striking difference between the 12-24 group and those 25+. This is what the television industry needs to see and see clearly as it struggles with what to do in the wake of declining viewership. Let me be perfectly clear. There is no way to successfully grow an audience for television anymore. The best that can be done is to rob from Peter, and that takes twice the effort and resources it used to take, because the universe is shrinking.

The age of passive participation is over. A television station without a multimedia business model is following other like-mindeds to the tar pits, because they stubbornly believe there’s food there.

Quote of the Day

Wednesday, March 31st, 2004

Quote of the Day.
Author and columnist Arianna Huffington in a guest column on dailyKOS (thanks, Jeff):

“The blogosphere is now the most vital news source in our country. I’ve toiled in the world of books and syndicated column writing, but more liberating is the blogosphere, where the random thought is honored, and where passion reigns. While paid journalists often just follow a candidate around or sit in the White House press room and rehash a schedule, blogs break through the din of our 500 channel universe and the narrow conventional wisdom. For that the blogosphere has my undying gratitude.”
To which I can only add a hearty, “Amen!”

Spam and Spim, modern-day gunslingers

Wednesday, March 31st, 2004

Spam and Spim, modern-day gunslingers.
The Register has a nice backgrounder on the scourge of Instant Messaging, SPIM. It stands for spam-laden instant messages. Buddy lists can block them, but woe to those who don’t.

The fact is, spim is not entirely new and long-time IM providers like AOL have been fighting the problem since IM was first made available. But whereas early IM fraudsters often sought to steal AOL account details, today’s version is increasingly interested in selling goods and services, with some 70 per cent of spim messages pointing to pornographic websites. Around 12 per cent involve “get rich” schemes; product sales account for nine per cent; and loans or finance messages are at five per cent, according to (the) Radicati (Group).

Still, most analysts have admitted that the spim problem may never grow to be as big a problem as emailed spam. But the intrusiveness of spim - with messages popping up on screen - makes the format somehow more insidious.

The Internet is a communications dream, and in many ways, it resembles the pioneer days of the old west. The promise of a new life keeps us going, but we have to confront a few bad guys along the way. The trouble is we’re so used to having the Sheriff take care of everything, that we’ve not learned how to defend ourselves. A little education and a few useful pieces of software go a long way towards a successful journey across the Internet frontier.

Attention, local broadcasters! (again)

Tuesday, March 30th, 2004

Attention, local broadcasters! (again)
A new Borrell Associates report to be released tomorrow shows that local Internet ad spending in 210 markets will increase by a whopping 28.7 percent. The increase is twice the growth rate of overall Internet advertising.

We are projecting strong growth in virtually all U.S. cities. We are also seeing some very aggressive - even startling - revenue projections for local Internet operations that are the beneficiaries of this growth. Some newspaper and TV operations are projecting 80% to 100% increases in Internet revenues for 2004.
This is a significant report for broadcasters, because it reveals the size of the pie, market-by-market. Moreover, local online ad spending is projected to hit $2.7 billion, and that’s not chicken feed. Someday, broadcasters will get it — that the real growth opportunities they have are not over-the-air, but online.

Internet perfect for mini-program ads

Tuesday, March 30th, 2004

Internet perfect for mini-program ads.
Thankfully, Madison Avenue and the Web are beginning to team up to show what each can do effectively without trampling on the other. I’m talking about the creation of streaming ads that come in the form of mini-programs. I spent about 30 minutes yesterday playing around the site with the new Jerry Seinfeld/Superman ads for American Express. This is a wonderful example of using the viral nature of the Web to expose what will be a HUGE audience to American Express. Everybody wins.

Newsday Story
Seinfeld/Superman site

Now comes word that Revlon is creating a mini-movie series of 2-minute ads starring Halle Berry, Julianne Moore, Jaime King and Eva Mendes. The ads will run in movie theaters and online.

BMW has had success with its The Hire series of similar “mini-movies” featuring the likes of Madonna and Guy Ritchie.

I like these concepts, because they hit the target beautifully when it comes to Internet advertising. It’s simple Video On Demand (VOD). No “interruption.” Intelligent. Entertaining. Effective. And extremely well done.

Those crazy young people

Monday, March 29th, 2004

Those crazy young people.
My youngest daughter (13) was talking about “away messages” and her AOL Instant Messenger last week, so I thought it was time to Google. Apparently, there’s a whole cottage industry developing for away messages, and sociologists are studying why. It seems that young people want to live simultaneously in the real and cyber worlds. This is especially true on college campuses. Clever away messages allow a student’s “presence” to remain online while they’re attending classes. The Web’s social network capacity is unlike anything we’ve experienced before.

Maybe that’s why last week’s Edison Media Research/Arbitron survey showed 54 percent of people aged 12-24 would rather give up their television than the Internet. This is a significant generation gap, for their parents would rather do the opposite.

Young people’s love of the Internet is confirmed in a very well-done New York Times article today:

Note to the television networks: Pete Brandel is not missing. He’s right here, but like a lot of other 20-something men he’s just not watching as much TV.

Mr. Brandel, a 24-year-old real estate agent in Chicago, says that these days he looks to the Internet for news and entertainment. Television, he says, is bogged down by commercials and teasers that waste his time.

“I’ll go to the Comedy Central Web site and download David Chappelle clips rather than wait to see them on TV,” he said.

This is an excellent article that summarizes a lot of the thought discussed here, and I recommend it to readers.

Technology is beyond second nature to young people. It’s an essential part of life. The Washington Post reports that learning HTML is becoming necessary in order to be considered cool as a young person.

Kids are learning HTML code to create their own sites, not necessarily an easy thing for the pencil-and-paper generation to accept. For those who’ve lived under an eraser for the last decade, HTML is short for “hypertext markup language,” the computer coding used to create Web pages.

“If you’re 12 or 14 and you don’t know HTML, your friends won’t respect you,” (Jamie) Riehle (global manager of Web publishing for Terra Lycos, one of the Internet companies promoting site-building) says. “There is ‘a cool geek factor.’ Smart is cool again.”

The research firm, Grunwald Associates, estimates there are about 2 million sites created by kids age 6 to 17. By next year, there could be 6 million or more. Grunwald estimates that 9 percent of kids age 9 to 12 have their own sites.

Meanwhile, in Hong Kong, Reuters reports that a teenage girl flew into a rage and chased her mother around their flat with a knife and wooden pole after she confiscated the teenager’s mobile phone. The woman had to barricade herself in the bathroom until authorities arrived.

Obsessive? Nah.

Broadband in every pot by 2007

Friday, March 26th, 2004

Broadband in every pot by 2007.
In the 1928 Presidential election, Herbert Hoover promised “A chicken in every pot and a car in every garage.” He was elected and promptly there followed the stock market crash of 1929. I long ago predicted that one day a candidate would run on a “computer in every home” platform, but President Bush has taken it a step further. Well, sort of.

“We ought to have universal, affordable access to broadband technology by the year 2007,” Bush said in a speech in Albuquerque, New Mexico. “And then we ought to make sure that as soon as possible thereafter consumers have plenty of choices…”
This may be pure politics, but it’s interesting nonetheless. It is the nature of Republican Presidents to speak on behalf of the business community, many of whom see enormous dollar signs associated with the word, “broadband.” All they’re doing, however, is further enabling the Postmodern revolution.

Young people would rather give up TV than the Web

Friday, March 26th, 2004

Young people would rather give up TV than the Web.
The most interesting finding in the latest Edison Media Research/Arbitron “Internet and Multimedia” study is eye-opening.

“Suppose you could never watch television again or you could never access the Internet again. Which would you be more willing to eliminate from your life?”

User group Give up TV Give up Web
All Internet 41% 55%
Ages 12-24 54% 45%

The 12-24 year old age group is critical for planners to observe, because those habits carry into adulthood. 54% of young people would give up television. That’s amazing and a precursor of mid 21st century communications.

A la carte cable is the place to be

Friday, March 26th, 2004

A la carte cable is the place to be.
But don’t count on it soon. An excellent piece from the Washington Post quotes Cox Cable president, James O. Robbins:

“Frankly, that is where long-term the industry is going to go — to video-on-demand,” said Robbins, whose system has 6.3 million subscribers. “But there’s a $30 [billion] to $40 billion bridge to get there.”
Video-on-demand (VOD) is the application that will help blend the online and offline television worlds, because the public is demanding it. This article is filled with the Postmodern (Pomo) rant of “I’m mad as hell, and I’m not gonna take it anymore,” the mantra that’s fueling a whole host of disruptive innovations. Welcome to the new world, and you’d better pay attention.

Poynter adopting RSS

Friday, March 26th, 2004

Poynter adopting RSS.
I’m delighted to learn that Poynter’s E-Media Tidbits is now available via RSS. Here’s the URL: http://poynterextra.org/rss/tidbits.xml. I think this is significant for a couple of reasons. One, I seldom visit newsy Websites anymore, because my RSS reader does it for me. If your material isn’t available via RSS, chances are I won’t read it. Am I that important? Heck no, but the RSS evolution is just beginning. Trust me on this. Anybody that’s not syndicating their material will soon find their audience shrinking. Secondly, Poynter is a very valuable resource in the world of journalism. What they say counts, and they NEED to be a part of the discussion that’s taking place in the blogosphere, which is primarily transmitted via RSS.

Good for you, Poynter. Now if I could just get Romenesko via RSS.

The New Public Relations

Thursday, March 25th, 2004

The New Public Relations.
Here is the latest in my series of articles, “TV News in a Postmodern World.” This essay examines the role of public relations in the news gathering process, including comments from the original, blogging, anti-manipulation PR guy, Robert Scoble of Microsoft. The New Public Relations

Campaign contributions: know your neighbors

Thursday, March 25th, 2004

Campaign contributions: know your neighbors.
A friend sent me a fascinating link this morning that I want to pass along to everybody. The Website, fundrace.org, allows anybody to search their neighborhood or zipcode to discover who’s donating what to which Democratic or Republican candidate in the Presidential election. Using Federal Election Commission public records, the database quickly returns the name and address of campaign contributors. The site is a goldmine for local news entities wishing to ferret out campaign stories in their communities.

I remember many a visit to the election commission with my investigative reporter teams, where we spent days doing what it takes seconds to do via the Internet. This is one of the most amazing newsgathering tools I’ve seen come down the pike in my years studying New Media. As of now, the site provides Republican and Democratic “hard money” contributions for the Presidential election.

Mike Frumin of New York is the creator of the site, which has been up for about a week. He told me over the phone that it was birthed as part of an Eyebeam Research and Development project commissioned by Atlantic Monthly to produce a map of campaign contributors in New York. He simply expanded the service to include neighborhoods and zipcodes, making the data available from the FEC much more user friendly.

“Would you have made this contribution,” he asks, “if everybody around you knew you had made it?” Interesting question. The data provided includes home address, which has brought more than one complaint. “I’ve heard from people demanding that I remove their information. I don’t, of course, because it’s all public record.” He’s yet to hear from any celebrity whose home address is revealed, but he expects that to come.

Frumin offers one caveat. Any station using the site to create stories of an accusatory nature (e.g. violations of campaign contribution laws) should double check with the FEC first before broadcasting them or writing about them. That’s wise.

TV continues to give away the future

Wednesday, March 24th, 2004

TV continues to give away the future.
A year ago, I wrote an essay on the topic of local television stations and the Internet that was published in trades and in several languages around the world. “Is TV Giving Away The Future?” honestly looked at the relationship between local television and companies like Internet Broadcasting Systems (IBS) and Worldnow, which provide Websites for over 200 stations. As I told an angry IBS executive over the phone in the wake of the article, I wrote it, because it is an essential issue in the discussion of moving broadcasters to a multimedia business model.

That’s why I’m gratified to find the discussion is continuing — and in places that get a lot of attention. Cory Bergman and Steve Safran have opened a forum for the discussion in The Lost Remote and that has spawned a fairly complete article on the subject in the Online Journalism Review (OJR).

Local TV stations have a love/hate relationship with the Web, wanting desperately to have a presence online but not wanting to do heavy lifting. Have they erred by relying on outsourcing Web sites, including editorial content?

…As viewership drops for local TV broadcasts, and many younger folks go online for news, it’s only a matter of time before TV executives realize that their Web presence isn’t just “cool” but essential to the bottom line. But then what? More original online content? Better design? Time will tell whether they can do it in-house or must continue to rely on outsourcers who know the online business better.

Beyond this discussion is one that companies like IBS and Worldnow must have for themselves. Their business models need to shift to one that gives the stations more control over their own Websites, both in terms of daily design and ad space, including contextual advertising. Both companies are profitable now and need to think about putting some of that back into the mix, and the reason is this: A television station’s competition online is NOT the guys with other television towers in the community — it’s the local paper. And they are ahead of the game in many ways. As I’ve reported often, Dirck Halstead’s Platypus Movement is arming newspaper photographers with video, and unless local television stations get with the program, they will lose the video news niche in the market.

The argument that TV stations can’t afford to handle all this technical stuff themselves was valid five years ago, but today it is not. Content management is not the big, scary beast it once was, and software exists that eliminates the need for staffing to manage a Website, even putting video online. If you want to know more, just write me.

Local television MUST evolve their business models to become multimedia production and distribution entities. The future is pretty bleak, if they don’t.

(full disclosure: I’m a contributor to The Lost Remote and a Masthead Columnist for Dirck Halstead’s The Digital Journalist)

MediaPost satire: SEM for news

Wednesday, March 24th, 2004

MediaPost satire: SEM for news.
George Simpson’s humorous vision of a world where organizations bid for top placement in Yahoo! news combines the VNR controversy with SEM (Search Engine Marketing). There are no editors — only the cash register, which produces top news stories such as “OREOS DECLARED FREE OF CARBOHYDRATES” and “GIRLS SMARTER THAN BOYS” and top sports stories like “CALIFORNIA MAN ALMOST FINISHES TRIATHLON.” Hilarious stuff.

OhmyNews readies for National Assembly elections

Tuesday, March 23rd, 2004

OhmyNews readies for National Assembly elections.
I don’t think a day goes by in which I’m not bombarded by stories about the role of the Internet in our Presidential elections. Joe Trippi this. Joe Trippi that. The Web certainly has changed the way politics are being done here, but the real story is in South Korea, where a David and Goliath battle has been raging since before the surprise election of Roh Moo-hyun in the fall of 2002.

His election was due to the efforts of the “citizen’s reporter” online newspaper, OhmyNews, who took on the three traditional newspaper powers in the country. It produced raised eyebrows all across the global political landscape, because Roh’s election was from the ground up.

Fast forward to 2004. Roh has proven to have a few blindspots in his leadership abilities and has ruled a country deeply divided politically. He was impeached by his political foes on March 12, a month before the National Assembly elections on April 15th. It’s unlikely the impeachment will be upheld by the courts, but Roh’s ability to lead has been damaged. What’s happened since has been fascinating, because the public has viewed the impeachment as overhwelmingly negative. Consequently, look for a lot of that anger to be expressed during the legislative elections, as Roh’s Uri (Our Open Party) Party gains favor.

Meanwhile, OhmyNews is promising to have its citizen reporters throughout the country next month keeping track of things and feeding back information to OhmyNews servers via camera phones.

Contrary to popular belief here, the U.S. isn’t the be-all and end-all when it comes to technology applications. The cyber generation in South Korea is a culture unto itself, and it’s more than willing to use technology to sidestep entrenched, institutional life. Here’s a wonderful comparison between the cultures of Japan and Korea, as reported by OhmyNews’ Jean K. Min:

The World Cup 2002 Korea-Japan, the first World Cup ever co-hosted by two countries gave socio-cultural analysts in both countries an unusual opportunity to compare the behavior by peoples of the two historic rivals. Dr. Ha Yong Chul, a Korean sociologist at Seoul National University, watched the whole televised games and noted an interesting difference.

When Japanese national team scored a goal, the soccer stadium in Japan was instantly filled with thousands of flash lights bursting out of ubiquitous Nikons and Canons. Korean team equally electrified whole Korea as they beat European power houses game after game until they were finally qualified for the semi-final. Scenes in the Korean Soccer stadiums couldn’t be different more.

Whenever their beloved team scored a goal, unlike their Japanese counterparts, Koreans opened their shiny clam-shell phones and furiously hit keypads to share ultimate joy with their family and friends sending SMS or voice mails. Far more important to Korean cyber generation rather than simply recording the events as Japanese did, it seemed, was to share their bursting emotion with others and network with them.

This is a place that Joe Trippi would love to find himself — with a subculture energized for change and armed with SMS and camera phones. The South Korean National Assembly elections next month should be viewed seriously by those who believe the Internet can influence politics. I know I’ll be watching.

(full disclosure: I’ve been asked to publish my essays in the International version of OhmyNews)

Newspaper Web design flaws highlighted

Tuesday, March 23rd, 2004

Newspaper Web design flaws highlighted.
Poynter’s Steve Outing has an excellent column in Editor and Publisher that I highly recommend for anybody in the online news biz. He raises an issue that’s constant with me — the design of news Websites.

The home pages of most news Web sites are too cluttered and suffer from link and content overload. Nearly all handle photography poorly. Page designs are the same day after day. There’s not enough hierarchy in story placement. Home page links are repetitive. Online classifieds design is often awful, making it difficult for consumers to find what they want. Advertising is handled so poorly that it’s not effective.
Way to go, Steve! I couldn’t agree more. He goes on to examine the thoughts of Norfolk designer, Alan Jacobson, a guy who knows his stuff.
In Jacobson’s ideal world, home-page designers would craft a new layout every day, tailored to the news of the moment. Of course, Web-publishing reality gets in the way. Content management systems often dictate a more structured approach; they accept a basic home-page template that can be tweaked only modestly from day to day. Rare is the CMS that can support the kind of daily changes that a print-edition front-page designer can make.

How do we get past this? The industry needs to demand that CMS developers build better flexibility into the systems used by the news industry, for one thing.

A shorter term solution is one Jacobson uses with some of his newspaper Web clients. He provides them with at least a half dozen basic templates for different situations — one with a single story and piece of art for the big-news days, and various forms for other situations, varying headline and photo counts.

There’s much more and the article is worthwhile reading. It’s gratifying to hear other people singing this song. When I left TV News and got into the Internet, I overcame the fear of the unknown and the blizzard of unfamiliar terms used by Web people in the 90s. Once on the inside, I could see that this is a whole lot easier than people realize, and I have to agree with Mr. Jacobson. There simply isn’t any reason news Websites can’t be more aesthetically appealing and user-friendly.

Nielsen to postpone (some) people meters

Tuesday, March 23rd, 2004

Nielsen to postpone (some) people meters.
Broadcasters can breathe a temporary sigh of relief as Nielsen announces they’re postponing the introduction of people meters in L.A. and Chicago. They’re going ahead with the New York market, despite complaints from local television stations that the meters grossly underreport television viewing. A MediaDailyNews article on the announcement quotes NewsCorp complaints that the meters “undercount viewing by as much as 25 percent, particularly among young and minority viewers.”

“Until Nielsen can prove the accuracy of its numbers, particularly in counting young and African-American viewers, we risk implementing a seriously flawed system,” Lachlan Murdoch, deputy COO of News Corp. and chairman of the Fox Television Stations Group, said late Monday in a statement following Nielsen’s announcement.

Citing issues that led to the delay of Nielsen’s rollout of people meters in the other major markets, Murdoch noted, “If the meter isn’t good enough for Los Angeles and Chicago yet, it certainly isn’t good enough for the nation’s largest market.”

Nielsen executives said the issues that led them to delay Los Angeles and Chicago were unique to those markets, and that they were confident the New York people meter sample is integral and would be ready for deployment on April 8, 2004, it’s originally scheduled date.

According to the report, Nielsen says Los Angeles has been especially difficult due to its ethnic mix, and that stations there are heavily resisting the meters.

Meanwhile, advertisers continue to press for more and better attention to the advertising pods within programming. It’s going to be a rough year ahead for the numbers counters at Nielsen.

Study finds 3G indifference in Europe

Tuesday, March 23rd, 2004

Study finds 3G indifference in Europe.
I’ve written a lot about how other parts of the world are ahead of the U.S. in the development of third-generation (3G) wireless phones. Now comes a report that suggests it might be a rough road ahead for 3G in Europe. The study was done by Harris Interactive, and frankly, I don’t believe the analysis. It’s an issue I’ll be watching, because billions of dollars are at stake, and as Europe goes with 3G, so will the U.S. some day.

Powell to keep “hands off” VoIP industry

Tuesday, March 23rd, 2004

Powell to keep “hands off” VoIP industry.
I’m not surprised that FCC Chairman Michael Powell told wireless industry professionals today that the FCC will take a hands-off approach to regulation with Voice over Internet Protocol (VoIP). After all, Chairman Powell touts Vonage, the Internet phone company, as the clearest example of how business applications can “ride the infrastructure” of existing platforms.

VoIP is the most disruptive technology to come along in a while, Powell said.

But he said the technology’s full potential is best realized when it is seen as an Internet application, not merely as a voice application.

Powell’s right in this matter, but I think there’s going to be a lot of noise made about it downstream. The phone companies don’t like it, and I fully expect their voice to be heard as the FCC conducts a year-long set of hearings on the matter.

New Technorati is up and running

Monday, March 22nd, 2004

New Technorati is up and running.
The latest version of the blog search engine, Technorati, has launched. Dave Sifry outlines what’s new.

For the uneducated, Technorati is THE search tool for blogs. As such, it’s a business to watch. When you do a search on a URL or keyword, Technorati lists all the people linking to that URL and what they are saying about it. Bloggers use it to determine who’s linking to them, but anybody interested in news events would find it extremely useful as well.

What I like most about Technorati is the openness with which it has been developed. The Web is a conversation, and the folks at Technorati get that. Their engine was built on feedback. What a concept, eh?

Copyright © 2008 Audience Research & Development LLC. All Rights Reserved.
Powered By Synapse CMS