Anchorman, The Legend of Ron Burgundy
Wednesday, June 30th, 2004
If Ferrell’s recent screen successes — “Elf” and “Old School” — mean anything, this broadly played (to put it mildly) antic comedy should become a hit with the young crowd.
The point is we’ve dug the hole that now is collapsing around us. Take a look at recent headlines that offer a daily dose of doom and gloom for local TV.
Online Advertising Poised For Double-Digit Growth Over Next Five Years
Internet advertising will continue its torrid pace over the next five years, more than doubling its market share to a projected $11.4 billion in 2008, according to a new report by PricewaterhouseCoopers LLP. linkTV ad spending to plunge, top ad exec says
The head of the biggest U.S. advertising agency expects to see a staggering decline in spending on network television commercials, even worse than most of the negative expectations for the medium. linkCommercial Data Zaps ‘Effective Frequency,’ Supports ‘Recency’
New research on the commercial zapping habits of TV viewers, especially those equipped with digital video recorders (DVR), reveals that a common element of most campaigns–advertising frequency–may be the biggest anathema to advertising exposure. linkWatching TV on the PC
More computers used to view, record TV thanks to improved technology. link
But, Terry, what does this have to do with Anchorman: The Legend of Ron Burgundy? Plenty, I think, because the industry itself has become a parody of its former self. We don’t listen to people anymore. We listen to consultants. Our emphasis isn’t on the news anymore. We’re obsessed with marketing. We don’t let the news take us where IT wants to go anymore. We pat ourselves on the back, because we’re so good at managing audience flow. And in Fargo, North Dakota, of all places, a young TV reporter faces felony trespassing charges for climbing an 8-foot chain link fence to do an investigative piece on security at the airport. That’s the Fargo airport! Did he want such a story for his resume tape, the formulaic escape from small markets like Fargo? We’re so stuck in our little world that we’re missing what’s really happening.
And now Hollywood is giving the world another insider look at what we’re all about. You may think that’s ridiculous, but those young people the Hollywood Reporter references don’t. After all, they get their news from the Comedy Channel anyway.
Anchorman, The Legend of Ron Burgundy
Wednesday, June 30th, 2004
If Ferrell’s recent screen successes — “Elf” and “Old School” — mean anything, this broadly played (to put it mildly) antic comedy should become a hit with the young crowd.
The point is we’ve dug the hole that now is collapsing around us. Take a look at recent headlines that offer a daily dose of doom and gloom for local TV.
Online Advertising Poised For Double-Digit Growth Over Next Five Years
Internet advertising will continue its torrid pace over the next five years, more than doubling its market share to a projected $11.4 billion in 2008, according to a new report by PricewaterhouseCoopers LLP. linkTV ad spending to plunge, top ad exec says
The head of the biggest U.S. advertising agency expects to see a staggering decline in spending on network television commercials, even worse than most of the negative expectations for the medium. linkCommercial Data Zaps ‘Effective Frequency,’ Supports ‘Recency’
New research on the commercial zapping habits of TV viewers, especially those equipped with digital video recorders (DVR), reveals that a common element of most campaigns–advertising frequency–may be the biggest anathema to advertising exposure. linkWatching TV on the PC
More computers used to view, record TV thanks to improved technology. link
But, Terry, what does this have to do with Anchorman: The Legend of Ron Burgundy? Plenty, I think, because the industry itself has become a parody of its former self. We don’t listen to people anymore. We listen to consultants. Our emphasis isn’t on the news anymore. We’re obsessed with marketing. We don’t let the news take us where IT wants to go anymore. We pat ourselves on the back, because we’re so good at managing audience flow. And in Fargo, North Dakota, of all places, a young TV reporter faces felony trespassing charges for climbing an 8-foot chain link fence to do an investigative piece on security at the airport. That’s the Fargo airport! Did he want such a story for his resume tape, the formulaic escape from small markets like Fargo? We’re so stuck in our little world that we’re missing what’s really happening.
And now Hollywood is giving the world another insider look at what we’re all about. You may think that’s ridiculous, but those young people the Hollywood Reporter references don’t. After all, they get their news from the Comedy Channel anyway.
Anchorman, The Legend of Ron Burgundy
Wednesday, June 30th, 2004
If Ferrell’s recent screen successes — “Elf” and “Old School” — mean anything, this broadly played (to put it mildly) antic comedy should become a hit with the young crowd.
The point is we’ve dug the hole that now is collapsing around us. Take a look at recent headlines that offer a daily dose of doom and gloom for local TV.
Online Advertising Poised For Double-Digit Growth Over Next Five Years
Internet advertising will continue its torrid pace over the next five years, more than doubling its market share to a projected $11.4 billion in 2008, according to a new report by PricewaterhouseCoopers LLP. linkTV ad spending to plunge, top ad exec says
The head of the biggest U.S. advertising agency expects to see a staggering decline in spending on network television commercials, even worse than most of the negative expectations for the medium. linkCommercial Data Zaps ‘Effective Frequency,’ Supports ‘Recency’
New research on the commercial zapping habits of TV viewers, especially those equipped with digital video recorders (DVR), reveals that a common element of most campaigns–advertising frequency–may be the biggest anathema to advertising exposure. linkWatching TV on the PC
More computers used to view, record TV thanks to improved technology. link
But, Terry, what does this have to do with Anchorman: The Legend of Ron Burgundy? Plenty, I think, because the industry itself has become a parody of its former self. We don’t listen to people anymore. We listen to consultants. Our emphasis isn’t on the news anymore. We’re obsessed with marketing. We don’t let the news take us where IT wants to go anymore. We pat ourselves on the back, because we’re so good at managing audience flow. And in Fargo, North Dakota, of all places, a young TV reporter faces felony trespassing charges for climbing an 8-foot chain link fence to do an investigative piece on security at the airport. That’s the Fargo airport! Did he want such a story for his resume tape, the formulaic escape from small markets like Fargo? We’re so stuck in our little world that we’re missing what’s really happening.
And now Hollywood is giving the world another insider look at what we’re all about. You may think that’s ridiculous, but those young people the Hollywood Reporter references don’t. After all, they get their news from the Comedy Channel anyway.
Anchorman, The Legend of Ron Burgundy
Wednesday, June 30th, 2004
If Ferrell’s recent screen successes — “Elf” and “Old School” — mean anything, this broadly played (to put it mildly) antic comedy should become a hit with the young crowd.
The point is we’ve dug the hole that now is collapsing around us. Take a look at recent headlines that offer a daily dose of doom and gloom for local TV.
Online Advertising Poised For Double-Digit Growth Over Next Five Years
Internet advertising will continue its torrid pace over the next five years, more than doubling its market share to a projected $11.4 billion in 2008, according to a new report by PricewaterhouseCoopers LLP. linkTV ad spending to plunge, top ad exec says
The head of the biggest U.S. advertising agency expects to see a staggering decline in spending on network television commercials, even worse than most of the negative expectations for the medium. linkCommercial Data Zaps ‘Effective Frequency,’ Supports ‘Recency’
New research on the commercial zapping habits of TV viewers, especially those equipped with digital video recorders (DVR), reveals that a common element of most campaigns–advertising frequency–may be the biggest anathema to advertising exposure. linkWatching TV on the PC
More computers used to view, record TV thanks to improved technology. link
But, Terry, what does this have to do with Anchorman: The Legend of Ron Burgundy? Plenty, I think, because the industry itself has become a parody of its former self. We don’t listen to people anymore. We listen to consultants. Our emphasis isn’t on the news anymore. We’re obsessed with marketing. We don’t let the news take us where IT wants to go anymore. We pat ourselves on the back, because we’re so good at managing audience flow. And in Fargo, North Dakota, of all places, a young TV reporter faces felony trespassing charges for climbing an 8-foot chain link fence to do an investigative piece on security at the airport. That’s the Fargo airport! Did he want such a story for his resume tape, the formulaic escape from small markets like Fargo? We’re so stuck in our little world that we’re missing what’s really happening.
And now Hollywood is giving the world another insider look at what we’re all about. You may think that’s ridiculous, but those young people the Hollywood Reporter references don’t. After all, they get their news from the Comedy Channel anyway.
This is brilliant…
Tuesday, June 29th, 2004…and the way of the future. It’s called SmarTrailer, Disney’s new interactive online movie trailer concept. MediaDailyNews reports that the online trailer for the November Disney film, National Treasure, debuted on Yahoo! Movies Monday.
Oren Aviv, president of marketing for Buena Vista Pictures Marketing, called the new interactive trailer “the perfect marriage of technology infrastructure and content.”“We obviously think because this movie appeals to everyone, a lot of folks will learn about it online. We’re big fans of online marketing; it’s a great way to reach people,” Aviv said, adding that “National Treasure” marks one of the unit’s more aggressive uses of online marketing. He declined to elaborate on a dollar figure for online media.
Here’s the trailer.
This is brilliant…
Tuesday, June 29th, 2004…and the way of the future. It’s called SmarTrailer, Disney’s new interactive online movie trailer concept. MediaDailyNews reports that the online trailer for the November Disney film, National Treasure, debuted on Yahoo! Movies Monday.
Oren Aviv, president of marketing for Buena Vista Pictures Marketing, called the new interactive trailer “the perfect marriage of technology infrastructure and content.”“We obviously think because this movie appeals to everyone, a lot of folks will learn about it online. We’re big fans of online marketing; it’s a great way to reach people,” Aviv said, adding that “National Treasure” marks one of the unit’s more aggressive uses of online marketing. He declined to elaborate on a dollar figure for online media.
Here’s the trailer.
This is brilliant…
Tuesday, June 29th, 2004…and the way of the future. It’s called SmarTrailer, Disney’s new interactive online movie trailer concept. MediaDailyNews reports that the online trailer for the November Disney film, National Treasure, debuted on Yahoo! Movies Monday.
Oren Aviv, president of marketing for Buena Vista Pictures Marketing, called the new interactive trailer “the perfect marriage of technology infrastructure and content.”“We obviously think because this movie appeals to everyone, a lot of folks will learn about it online. We’re big fans of online marketing; it’s a great way to reach people,” Aviv said, adding that “National Treasure” marks one of the unit’s more aggressive uses of online marketing. He declined to elaborate on a dollar figure for online media.
Here’s the trailer.
This is brilliant…
Tuesday, June 29th, 2004…and the way of the future. It’s called SmarTrailer, Disney’s new interactive online movie trailer concept. MediaDailyNews reports that the online trailer for the November Disney film, National Treasure, debuted on Yahoo! Movies Monday.
Oren Aviv, president of marketing for Buena Vista Pictures Marketing, called the new interactive trailer “the perfect marriage of technology infrastructure and content.”“We obviously think because this movie appeals to everyone, a lot of folks will learn about it online. We’re big fans of online marketing; it’s a great way to reach people,” Aviv said, adding that “National Treasure” marks one of the unit’s more aggressive uses of online marketing. He declined to elaborate on a dollar figure for online media.
Here’s the trailer.
Chalk one up for the bad guys
Tuesday, June 29th, 2004The Register reports this morning that the Dutch student who wrote an important piece of software in the fight against malware has given up his effort to stay current with the developers of CoolWebSearch (CWS), one of the nastiest browser hijackers on the planet. According to the report, new variants of CWS show up every few weeks, and he can’t keep up.
(Merijn) Bellekom has just released the latest version of his CWShredder (1.59), the only antidote to the trojan, but warns that his app won’t be updated again: “I have a few bugs to fix, but after that there’s not much left to do. I simply do not have the tools to remove the latest variants. They are too aggressive or too complicated to allow for automated removal.”
Chalk one up for the bad guys
Tuesday, June 29th, 2004The Register reports this morning that the Dutch student who wrote an important piece of software in the fight against malware has given up his effort to stay current with the developers of CoolWebSearch (CWS), one of the nastiest browser hijackers on the planet. According to the report, new variants of CWS show up every few weeks, and he can’t keep up.
(Merijn) Bellekom has just released the latest version of his CWShredder (1.59), the only antidote to the trojan, but warns that his app won’t be updated again: “I have a few bugs to fix, but after that there’s not much left to do. I simply do not have the tools to remove the latest variants. They are too aggressive or too complicated to allow for automated removal.”
Chalk one up for the bad guys
Tuesday, June 29th, 2004The Register reports this morning that the Dutch student who wrote an important piece of software in the fight against malware has given up his effort to stay current with the developers of CoolWebSearch (CWS), one of the nastiest browser hijackers on the planet. According to the report, new variants of CWS show up every few weeks, and he can’t keep up.
(Merijn) Bellekom has just released the latest version of his CWShredder (1.59), the only antidote to the trojan, but warns that his app won’t be updated again: “I have a few bugs to fix, but after that there’s not much left to do. I simply do not have the tools to remove the latest variants. They are too aggressive or too complicated to allow for automated removal.”
Chalk one up for the bad guys
Tuesday, June 29th, 2004The Register reports this morning that the Dutch student who wrote an important piece of software in the fight against malware has given up his effort to stay current with the developers of CoolWebSearch (CWS), one of the nastiest browser hijackers on the planet. According to the report, new variants of CWS show up every few weeks, and he can’t keep up.
(Merijn) Bellekom has just released the latest version of his CWShredder (1.59), the only antidote to the trojan, but warns that his app won’t be updated again: “I have a few bugs to fix, but after that there’s not much left to do. I simply do not have the tools to remove the latest variants. They are too aggressive or too complicated to allow for automated removal.”
30,000 newbies per year
Monday, June 28th, 2004The Classifieds section of the Sunday paper here in Nashville (The Tennessean) featured a little story on behind-the-scenes jobs in the television industry. It gave nice little tips on finding employment and described the types of jobs one can find. Everything from news director to associate producer was listed, but this sentence caught my eye:
“With over 30,000 people applying for these jobs each year, experience will be your best asset.”
30,000 newbies per year
Monday, June 28th, 2004The Classifieds section of the Sunday paper here in Nashville (The Tennessean) featured a little story on behind-the-scenes jobs in the television industry. It gave nice little tips on finding employment and described the types of jobs one can find. Everything from news director to associate producer was listed, but this sentence caught my eye:
“With over 30,000 people applying for these jobs each year, experience will be your best asset.”
30,000 newbies per year
Monday, June 28th, 2004The Classifieds section of the Sunday paper here in Nashville (The Tennessean) featured a little story on behind-the-scenes jobs in the television industry. It gave nice little tips on finding employment and described the types of jobs one can find. Everything from news director to associate producer was listed, but this sentence caught my eye:
“With over 30,000 people applying for these jobs each year, experience will be your best asset.”
30,000 newbies per year
Monday, June 28th, 2004The Classifieds section of the Sunday paper here in Nashville (The Tennessean) featured a little story on behind-the-scenes jobs in the television industry. It gave nice little tips on finding employment and described the types of jobs one can find. Everything from news director to associate producer was listed, but this sentence caught my eye:
“With over 30,000 people applying for these jobs each year, experience will be your best asset.”
Spyware, Adware, and Malware, oh my!
Monday, June 28th, 2004I’m an experienced Adware/Spyware/Malware guy and have removed more of the little buggers than most. I had an encounter with one over the weekend, and thought I’d share this with my readers, in the off chance that it might help somebody.
There is no way to prevent this stuff, at least not yet. If you land on a Website that has one of these, the executable file is, well, executed, and the software begins loading on your computer. You can also pick them up during file sharing, viewing videos, listening to music, or any other application that “connects” your computer to another. It’s a Windows problem, because they’re generally written to exploit Windows applications. I was doing some research on Internet Television for a column and picked this one up in so doing. I watched a few samples of Internet TV, and one of them was obviously the source.
You may not realize anything is happening when you first encounter the download. In my case, lots of action screens began popping up, and I knew I’d hit upon something nasty. It took me nearly 24 hours to completely rid myself of the files and programs that had been loaded in the instant I’d happened upon it. The most common symptom is a browser or search function that isn’t the way you remember it. In this case, I also had software such as “Time Synchronizer” and “Lycos Search” added to my hard drive.
I used the following software to remove everything:
AdAware 6.0
CWShredder
HijackThis
Spybot.
Mostly, though, it was my knowledge from having been through this before that cleaned my computer. I knew where to look for files that HijackThis wouldn’t clean. This is knowledge not everyone possesses, and that’s why the good folks at Lavasoft (makers of AdAware) Support exist. They can help where others can’t, and I recommend everybody bookmark their site.
I believe the companies that use this method of attaching software to unknowing computers as a way of marketing themselves are run by the lowest life forms on the planet. The Justice Department should be spending its time eliminating these bastards from our society rather than worrying about teenagers who pirate a song now and then.
Spyware, Adware, and Malware, oh my!
Monday, June 28th, 2004I’m an experienced Adware/Spyware/Malware guy and have removed more of the little buggers than most. I had an encounter with one over the weekend, and thought I’d share this with my readers, in the off chance that it might help somebody.
There is no way to prevent this stuff, at least not yet. If you land on a Website that has one of these, the executable file is, well, executed, and the software begins loading on your computer. You can also pick them up during file sharing, viewing videos, listening to music, or any other application that “connects” your computer to another. It’s a Windows problem, because they’re generally written to exploit Windows applications. I was doing some research on Internet Television for a column and picked this one up in so doing. I watched a few samples of Internet TV, and one of them was obviously the source.
You may not realize anything is happening when you first encounter the download. In my case, lots of action screens began popping up, and I knew I’d hit upon something nasty. It took me nearly 24 hours to completely rid myself of the files and programs that had been loaded in the instant I’d happened upon it. The most common symptom is a browser or search function that isn’t the way you remember it. In this case, I also had software such as “Time Synchronizer” and “Lycos Search” added to my hard drive.
I used the following software to remove everything:
AdAware 6.0
CWShredder
HijackThis
Spybot.
Mostly, though, it was my knowledge from having been through this before that cleaned my computer. I knew where to look for files that HijackThis wouldn’t clean. This is knowledge not everyone possesses, and that’s why the good folks at Lavasoft (makers of AdAware) Support exist. They can help where others can’t, and I recommend everybody bookmark their site.
I believe the companies that use this method of attaching software to unknowing computers as a way of marketing themselves are run by the lowest life forms on the planet. The Justice Department should be spending its time eliminating these bastards from our society rather than worrying about teenagers who pirate a song now and then.
Spyware, Adware, and Malware, oh my!
Monday, June 28th, 2004I’m an experienced Adware/Spyware/Malware guy and have removed more of the little buggers than most. I had an encounter with one over the weekend, and thought I’d share this with my readers, in the off chance that it might help somebody.
There is no way to prevent this stuff, at least not yet. If you land on a Website that has one of these, the executable file is, well, executed, and the software begins loading on your computer. You can also pick them up during file sharing, viewing videos, listening to music, or any other application that “connects” your computer to another. It’s a Windows problem, because they’re generally written to exploit Windows applications. I was doing some research on Internet Television for a column and picked this one up in so doing. I watched a few samples of Internet TV, and one of them was obviously the source.
You may not realize anything is happening when you first encounter the download. In my case, lots of action screens began popping up, and I knew I’d hit upon something nasty. It took me nearly 24 hours to completely rid myself of the files and programs that had been loaded in the instant I’d happened upon it. The most common symptom is a browser or search function that isn’t the way you remember it. In this case, I also had software such as “Time Synchronizer” and “Lycos Search” added to my hard drive.
I used the following software to remove everything:
AdAware 6.0
CWShredder
HijackThis
Spybot.
Mostly, though, it was my knowledge from having been through this before that cleaned my computer. I knew where to look for files that HijackThis wouldn’t clean. This is knowledge not everyone possesses, and that’s why the good folks at Lavasoft (makers of AdAware) Support exist. They can help where others can’t, and I recommend everybody bookmark their site.
I believe the companies that use this method of attaching software to unknowing computers as a way of marketing themselves are run by the lowest life forms on the planet. The Justice Department should be spending its time eliminating these bastards from our society rather than worrying about teenagers who pirate a song now and then.
Spyware, Adware, and Malware, oh my!
Monday, June 28th, 2004I’m an experienced Adware/Spyware/Malware guy and have removed more of the little buggers than most. I had an encounter with one over the weekend, and thought I’d share this with my readers, in the off chance that it might help somebody.
There is no way to prevent this stuff, at least not yet. If you land on a Website that has one of these, the executable file is, well, executed, and the software begins loading on your computer. You can also pick them up during file sharing, viewing videos, listening to music, or any other application that “connects” your computer to another. It’s a Windows problem, because they’re generally written to exploit Windows applications. I was doing some research on Internet Television for a column and picked this one up in so doing. I watched a few samples of Internet TV, and one of them was obviously the source.
You may not realize anything is happening when you first encounter the download. In my case, lots of action screens began popping up, and I knew I’d hit upon something nasty. It took me nearly 24 hours to completely rid myself of the files and programs that had been loaded in the instant I’d happened upon it. The most common symptom is a browser or search function that isn’t the way you remember it. In this case, I also had software such as “Time Synchronizer” and “Lycos Search” added to my hard drive.
I used the following software to remove everything:
AdAware 6.0
CWShredder
HijackThis
Spybot.
Mostly, though, it was my knowledge from having been through this before that cleaned my computer. I knew where to look for files that HijackThis wouldn’t clean. This is knowledge not everyone possesses, and that’s why the good folks at Lavasoft (makers of AdAware) Support exist. They can help where others can’t, and I recommend everybody bookmark their site.
I believe the companies that use this method of attaching software to unknowing computers as a way of marketing themselves are run by the lowest life forms on the planet. The Justice Department should be spending its time eliminating these bastards from our society rather than worrying about teenagers who pirate a song now and then.