Archive for September, 2004

Dewey’s “a kind of newspaper government”

Posted Wednesday, September 15th, 2004

In searching for something meaningful to add to the discussion of the CBS documents (called RatherGate by Glenn Reynolds, among others), I keep coming back to the same place — where this madness all began.

“When pride comes, then comes shame,” the book of Proverbs tells us, but before you can get all puffed up with yourself, you have to have some thing, accomplishment or position about which to justify the puffiness. And when it comes to the press in America, I always go back to the beliefs and influence of Walter Lippmann and the Creel Committee of World War I. Lippmann is, after all, the “father” of professional journalism. As a social engineer, Lippmann believed that an educated elite should run everything, because the people in a democracy weren’t capable of doing it themselves. As such, he gave us the idea of a government “from” the people, not “of” the people. The only time the people should get involved, he believed, was during election time, but the task of studying candidates and providing “objective” information for the people fell to his “professional” press. But Lippmann couldn’t have imagined the Internet.

John Dewey debated Lippmann through books and other writings in the first half of the 20th century. He called Lippmann’s vision “a kind of newspaper government,” and he distrusted the idea of this “aristocracy of administrators” — including the press — because he though they would become a self-interested power block in their own right. He told a gathering of laborers in the late 1920s that “we know that the instructions that went out to the publicity agents were to get hold of two things specially, the press and the schools.” Dewey would love the Internet.

This, to me, is what Dan Rather’s current discomfort exposes — the beginning of the end of the hierarchical press establishment. Television news, and especially network news, has for too long believed its own hyperbole. The disconnect that exists with everyday people is staggering, but that’s what happens when you separate yourself from others via a pedestal. The real problem with Lippmann and his crowd was that they never consulted with the American people about their plans and schemes, and the people are mad as hell. What’s happening in our midst today is nothing short of an informational coup d’etat, wherein the people of this country are taking back the power stolen from them a hundred years ago. Citizen’s media, in the form of bloggers and their blogs, have proven themselves more than capable of the watchdog role that defines the Fourth Estate. More importantly, they’ve proven through this dreadful and unfortunate (but inevitable) incident that they are also capable of exploiting basic investigative reporting tactics in order to also watchdog Dewey’s not-to-be-trusted “newspaper government.”

It’s a great day for democracy in America.

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I have seen the enemy, and he is us

Posted Tuesday, September 14th, 2004

Regardless of the outside pressures and circumstances, the failure of the mainstream media — especially television news — is the responsibility of the people who work within the institution. This was brought home once again to me this morning.

In an insightful commentary in Sunday’s Washington Post (Thanks, David), Bryan Keefer offers reasons why young people are so disillusioned by the news. He’s a 26 year old news junkie, and we ought to be listening to what he has to say.

To me and others raised in our media-saturated environment … the mainstream media seem trapped in the age of “All the President’s Men.” They’re still wedded to outdated ambitions like getting the “scoop” or maintaining a veneer of objectivity, both of which are concepts that have been superseded by technology. We live in an era when PR pros have figured out how to bend the news cycle to their whims, and much of what’s broadcast on the networks bears a striking resemblance to the commercials airing between segments. Like other twenty-somethings, I’ve been raised in an era when advertising invades every aspect of pop culture, and to me the information provided by mainstream news outlets too often feels like one more product, produced by politicians and publicists.
So true, Bryan. So very true. He also asks why mainstream online outlets don’t provide links to references or make use of what he calls “newsreaders” (RSS). Good questions as well.

But he hits on this issue about the people in the business, the scoopers and those attempting to follow the impossible route of objectivity. At a conference at Kansas State University yesterday, New York Times publisher, Arthur O. Sulzberger Jr., said newspapers and broadcast stations that try to give unbiased information face increased skepticism and even cynicism from the public these days. He also made a reference about the people who work in the news business.

“What I’ve come to understand is that reporters and editors are by their very nature great optimists and incurable romantics,” he said. “We continue to care deeply about the world and its many problems, and we passionately believe that we have the ability to change humankind’s destiny and improve our collective quality of life.”
I must tell you — as a person who has been in or around the TV news business for almost 35 years, Mr. Sulzberger’s view of newspeople is decidedly different than what I’ve encountered in the last couple of decades. Oh it was definitely true when I first got into the business. I remember advice I got from my first News Director, Don Loose, at WTMJ-TV in Milwaukee (an old newspaper guy). “People who work in this business,” he said, “are motivated by three things — in THIS order: ego, working conditions and money. If someone comes to you asking for a raise, first ask yourself if this person feels appreciated or if their work is making a difference. If that’s not the problem, then ask yourself if their equipment is all working, if their chair is comfortable and if they have enough light. If that’s not the problem, THEN consider giving them a raise.”

So it was “back then.” My contemporaries were a part of a group who wanted to make a difference in the world. That was our motivation.

Whenever I interviewed newcomers as a News Director, I always asked why they chose this business. I hired the ones who said it was a way a single person could leave a mark and help people. Unfortunately, the vast majority in later years gave responses like, “I’ve always wanted to be on TV,” or “Ever since the anchor came to my school, I knew it was what I going to be.” TV Spy’s Watercooler regularly features discussions on the path to bigger and better in the news business. We didn’t talk about “good 2nd station markets” or how to break a contract when I started out. We were too busy covering the news.

It’s all become very formulaic. People see the glamour and fame from afar and investigate how to get what they want. The emphasis is on the resume tape, the “scoop” to which Keefer refers. We’re obsessed with ourselves and always on the lookout for the edge that’ll take us where we really want to go, although we never really know exactly where that is. We just know that unless we’re “up there,” we’ve somehow missed the formula for getting from here to there.

Improve the quality of life? Well, yeah, if it’ll get me to a top ten market.

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Broadcasting Revenue Decline seen in 2005

Posted Monday, September 13th, 2004

Network programmers are putting on a happy face, but serious issues beneath the surface must have them thinking about treatment for some sort of anxiety disorder. NBC’s Jeff Zucker told The New York Times that if the early season ratings for the network continue, it’ll be a cause for alarm.

“It’s still early,” said Jeff Zucker, the president of NBC Universal Television. “If we look back in three weeks, and these are still the numbers, then I think everybody is going to be concerned.”

But he added, “I have been saying to people that we may have to recalibrate what success is.”

But poor ratings are just the beginning of problems for broadcasters. Stock analyst James Marsh, S.G.Cowen’s broadcast stock guru, continues to believe 2005 will be a year of great difficulty.
2005 should be a difficult year for TV stations for a number of reasons.

From an operating fundamental standpoint, difficult comparisons related to political advertising and Olympic ad spending will dampen growth rates. In addition, economic growth seems to be moderating as we move closer to 2005.

Accordingly, we are looking for decline in national advertising of -3% and only 1.5% growth in local advertising, for an overall decline of -0.5% in 2005. Beyond near-term fundamentals, we see a number of long term issues for TV broadcasters, including local cable advertising competition, cable audience fragmentation and, the most troublesome threat, DVRs. We view DVRs as effectively Napster for TV, enabling viewers to watch TV without watching the ads. By 2005 we expect DVR penetration to exceed 10%, finally catching the attention of advertisers.

Unless and until broadcast companies restructure themselves to become multimedia production and distribution companies, these types of reports will continue to drag them down. The broadcasting industry is ripe for new leadership that’s based in reality, not some irrelevant 50-year old business model.

Stay tuned.

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Network News, R.I.P.

Posted Monday, September 13th, 2004

There’s a lot of talk all of a sudden about the end of the era of network news. This is nothing new to some of us, but the frequency of the discussion has certainly picked up in recent weeks, and especially so over the weekend. Some of it has to do with the political conventions, as Tom Rosenstiel wrote in a poignant obituary for the Washington Post.

What happened this summer, and particularly last week, is likely to be recalled as the end of the era of network news. At the very least, mark this as the moment when the networks abdicated their authority with the American public.
Tom’s right, but network news — like other elements of the mainstream press — abdicated its authority through questionable behavior long before this summer.

By now you’re all familiar with the debate over the documents CBS used during a 60 Minutes broadcast last week. Having read as much as I could on this, I find the blogosphere has provided some good investigative reporting on the matter, and they’ve produced some compelling documentation, like Jeff Harrell’s examination of an IBM Selectric Composer’s capabilities circa 1972.

CBS, meanwhile, is standing by its story. I don’t agree with Rush Limbaugh often, but I’m intrigued by his belief that CBS “wanted” the story to be true (”Final Days of Elite Media Empire“). After all, we ARE human beings before we’re journalists. Despite our checks and balances, things still slip through the cracks, especially when “the anchor” wants it done. Consider what happened to Keith Olbermann last week. He led with a study from Indiana University that showed a 20-point drop in IQ for adults after becoming parents. As it turns out, the source was a bogus Website. Olbermann apologized and took the blame. Don’t tell me he didn’t “want” that story to be true, intellectual that he is.

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Bulletin: Bloggers Don’t Get Paid!

Posted Monday, September 13th, 2004

Oh really? AP’s Ellen Simon dredges this up again in an article called “Bloggers Find Clicks Don’t Mean Cash.”

Andrew Sullivan, former editor of The New Republic, has a high-profile blog that takes American Express and PayPal payments and posts an address for checks or money orders. Bloggers point to Sullivan as the blogger most likely to be succeeding.

But Sullivan said in an e-mail he makes his living through freelance writing and speaking. “I’ve managed to pay all my expenses and an intern and give myself a minuscule salary, thanks to the generosity of my readers,” he wrote. “I couldn’t live off the blog alone, and I see no prospect of that happening in the near future, despite having one of the biggest audiences.”

The money that is in blogland goes to only a few.

The problem with this kind of thinking is that it assumes blogging is a mass marketing tool. Repeat after me. It is not a mass marketing tool. Moreover, there are many different kinds of currency in life, and I cringe every time I hear statements suggesting there is only one — money. Could it possibly be that you’re not supposed to make a lot of money blogging?

There is the currency of ego.

There is the currency of knowledge.

There is the currency of participation.

There is the currency of community.

There is the currency of influence.

We get paid in these and in many more ways when we blog, and if bloggers can’t figure out how to use their gifts to support their habit, it isn’t the fault of the blogosphere. We have a work-in-progress here, and those who put this new wine into old wineskins shouldn’t be surprised when the pouches burst.

There’s another issue here that’s really the point of such articles. The traditional press judges success based on reach/frequency models, and, well, if you’re not making money, then your reach isn’t satisfactory, which means you really don’t matter. hehe

Get real.

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This is a stunning and welcome development

Posted Thursday, September 9th, 2004

An article in the New York Times offers a faint glimmer of hope in the war on terrorism, because it highlights the views of the only people who can truly stop the terror — the Muslims of the world.

The brutal school siege in Russia, with hundreds of children dead and wounded, has touched off an unusual round of self-criticism and introspection in the Muslim and Arab world.

“It is a certain fact that not all Muslims are terrorists, but it is equally certain, and exceptionally painful, that almost all terrorists are Muslims,” Abdel Rahman al-Rashed, the general manager of the widely watched satellite television station Al Arabiya said in one of the most striking of these commentaries.

“The majority of those who manned the suicide bombings against buses, vehicles, schools, houses and buildings, all over the world, were Muslim,” he wrote. “What a pathetic record. What an abominable ‘achievement.’ Does this tell us anything about ourselves, our societies and our culture?”

In Saudi Arabia, newspapers tightly controlled by the government - which finds itself under attack from Islamic fundamentalists - were even more scathing.

Under the headline “Butchers in the Name of Allah,” a columnist in the government daily Okaz, Khaled Hamed al-Suleiman, wrote that “the propagandists of jihad succeeded in the span of a few years in distorting the image of Islam.”

I have a deep personal reason for rejoicing over this turn of events. My 33-year old daughter, Jenny, is Muslim. She and her husband, Waseem, live in Jordan with my 3 grandchildren, Mahmoud, Osama and Tasneem. Jenan, as she is called, is expecting her fourth.

Waseem has taught me much over the years about his faith. A Palestinian by birth, his family was torn from their home by Israelis in 1967. The scars run deep, but he radiates a wonderful peace. My daughter is as happy as anybody could be, so I feel a personal twinge when these savages who claim Islam run amuk like the barbarians they really are.

Repudiation by the faithful is the world’s greatest hope in overcoming this blight, because if Muslim people won’t hide and protect them anymore, where will they go?

Meanwhile, we would do the cause justice if we would stop referring to them as “Islamic Fundamentalists.” They are not. They are imposters and murderers.

The people in that school paid a terrible price just because they happened to be in the wrong place at the wrong time. Same with 9/11 and hundreds of other events in this ongoing insanity. Perhaps now they will not have suffered in vain.

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Tracking eye movement on news Websites

Posted Wednesday, September 8th, 2004

When Internet users view news Websites, their eyes first focus in the top left quadrant before moving right and down. That’s one of the key findings of the Eyetrack III project by The Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools. Here’s the priority for a news Website design, according to the study:

As with previous studies, Eyetrack III shows people are drawn to text first on news Websites, not graphics, and the report also notes that people skip over a home page story’s blurb, if the headline is much bigger than the text or underlined (which describes nearly every news Website out there). I was shocked when the first Eyetrack study was released, because I’d underestimated the value of text on a Webpage, thinking that graphics and pictures were the way to go.
Dominant headlines most often draw the eye first upon entering the page — especially when they are in the upper left, and most often (but not always) when in the upper right. Photographs, contrary to what you might expect (and contrary to findings of 1990 Poynter eyetracking research on print newspapers), aren’t typically the entry point to a homepage. Text rules on the PC screen — both in order viewed and in overall time spent looking at it.
Poynter’s Steve Outing tells me in an email that the methodology they used for this study differed from the others.
…this is the first time we’ve been able to do eyetracking without the test participants having to wear awkward camera headgear. We used the latest generation of eyetracking hardware, which uses a small video camera positioned underneath a typical-looking PC monitor. While testing was still done in a lab environment (an office with desk, PC, and no other distractions), this represents a far more realistic Web viewing environment than past studies.
So it’s time to go back to the drawing board and redo all of our Web designs. Is anybody paying attention?

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The DVR generation and the end of mass media

Posted Tuesday, September 7th, 2004

I don’t say this often, but this is a must-read article (free registration required) for those who follow the TV industry. Mary McNamara of the Los Angeles Times has done an excellent job of telling the story of the end of mass media.

And the image you are seeing could be the biggest change in our relationship to television since television was invented — the shift from mass media, which brought the world into the living room, to self-serve media, through which viewers need never see anything they don’t want to see. There will be no return to our regularly scheduled program.

“This is an acceleration of the process that began with the VCR,” says Ron Simon, curator of television at the Museum of Television & Radio in New York. “The VCR allowed us to time shift, but DVRs make it effortless. This is a breakdown in the national experience of television, a breakdown of an ongoing national conversation.”

“It has fundamentally changed the way we use television,” says Todd P. Leavitt, president of the Academy of Television Arts & Sciences. ” ‘Must-see TV’ goes out the window, the water-cooler show goes out the window. You create your own schedule, you become your own Freddy Silverman.”

There are a lot of good quotes here, and the story’s told without a lot of the usual whining about loss of community, etc.

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Beyond Portal Websites

Posted Tuesday, September 7th, 2004

Here is the latest in my ongoing series of essays, TV News in a Postmodern World. This piece examines the potential irrelevancy of portal Websites and why local stations might want to consider a different strategy.

Beyond Portal Websites

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Rebels or terrorists? A press quandry.

Posted Sunday, September 5th, 2004

There’s an interesting exchange over at The Watercooler about how the media is defining the people behind the horror of Russia’s 9/11. CNN was calling them “rebels,” while others called them “terrorists.” ABC referred to them as “militants.” One person gives the lame argument that one man’s terrorist is another man’s freedom fighter. Another asked if the Boston Tea Party was carried out by terrorists.

I’m sure many Brits and colonists considered Jefferson, Franklin, Payne et al nothing more than terrorists and troublemakers.
Sloppy thinking aside, this issue poses a difficult matter for the press. Clearly, people who take over a school and set off bombs are terrorists, but here’s the problem. Journalism’s artificial hegemony, objectivity, demands that the other side be considered, which is why we end up with words like rebels and militants and freedom fighters.

But if the world is to overcome this blight, we’re going to have to stop thinking that we need to give credence to the cause of people who do these kinds of things. Why do they do it? So that the press can validate their extortion through pictures like this one from the Associated Press. This kind of pain — and the horrible images we saw on 9/11 — is intended to make us (and by “us,” I mean you and me and all people of “the west”) frightened. Like the thugs who collect “protection money” from shop owners, they use force to get what they want — attention to their political point-of-view. The middle east has produced this madness, but that battle has been raging since Jacob and Esau. Does anybody really believe that talking about it is going to resolve it? Nothing, absolutely nothing, justifies terrorizing 1,000 adults and children in a school for 48 hours and then setting off bombs. Nearly 400 are dead so far, about half of them children. When the terrorists walked in the door with guns, they gave up their seat at the bargaining table.

And the press has another problem here in choosing to call a spade a spade. Continued terrorism in the world is John Kerry’s worst nightmare, and the press doesn’t want to be seen as partisan by taking a hawkish stance against the threat. These are interesting and dangerous times in which we live.

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Push marketing’s demise

Posted Thursday, September 2nd, 2004

Fascinating but frightening numbers from today’s MediaPost Search Insider:

A recent Yankelovich Partners study found that 65 percent of consumers now feel “constantly bombarded” by advertising. To make matters worse, 59 percent feel that ads have very little relevance to them. Nearly 70 percent even indicated they would be interested in products or services that would help them avoid marketing pitches.

Yet according to a Pew Internet & American Life Project (PIP) and comScore Networks “data memo” released last week, Internet users are largely satisfied with the returns from their frequent searches and 87 percent of search engine users find the information they’re seeking “most of the time”. Search marketing works for consumers because it is not merely messaging, but is also providing a useful service.

To quote Doc Searls once again, “There is no demand for messages.” We need to shop and such — and we need some help making decisions — but we want (we insist) to do it on our own terms.

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Newspapers rethinking the idea of subscribers

Posted Thursday, September 2nd, 2004

Newspapers, like television stations, are feeling the effects of Hurricane New Media, and the subsequent challenging of their assumptions is bringing forth some innovative concepts. In a thoughtful and insightful article in Newspapers & Technology, Jim Chisholm writes of the unthinkable.

For many newspapers, revenues flowing from subscription and single-copy sales fall far short of the cost of distribution and marketing.

Subscription canvassing costs are often written off over years, with high costs of fulfillment and follow-up.

My examination of newspapers’ profit-and-loss statements suggests that many publishers could consider a shift from a paid-for model with high operational costs to a free model where an audience of greater value to advertisers can be reached at a fraction of the costs.

Econometric models are essential, but available, to evaluate the viability and risk of such a strategic shift…

Another factor that separated successful newspapers from many others is that they enjoy a culture of shared responsibility.

Journalists, circulation and advertising staff all work closely together with common beliefs and a commitment to help each other improve the business.

Our industry - worldwide - continues to suffer from compartmentalization and internal frictions. Interestingly, such integration is the norm in the new generation of free daily newspapers. Workers at these newspapers see their readers as customers and see their role as satisfying these customers’ needs.

What a concept — readers (viewers) as customers. Newspapers aren’t alone in their compartmentalization and internal frictions.

But the idea that newspapers are actually weighing the benefits of “free” circulation should be a lesson to us all that there are NO sacred cows in the media revolution that’s underway. None.

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Gore’s INdTV Website launched

Posted Thursday, September 2nd, 2004

Al Gore and Joel Hyatt’s dream of the television news network for young people moved a step closer to reality this week with the launch of the company’s Website, indtv.tv.

Want to see more than just reality television? Tired of news outlets that cover celebrity trials instead of tackling critical questions? Bored with shows that don’t challenge or engage you? So are we.

The sad reality of TV is that young adult viewers are coveted, but not really asked to participate. You can be characters, but rarely creators. We want to change all that. And with your help, we will create shows that are bold, irreverent, intelligent and relevant to the passions and experiences of our audience.

The site is a recruiting mechanism for the network, but it will become much more downstream.

While I still believe a “new network” idea would flourish online and not on cable, the truth is that Video over IP and Cable Television are about to be one and the same, so it likely won’t matter. What does matter is the method INdTV will be using to gather and produce the news.

INdTV is seeking up-and-coming creative talent to join the network as Digital Correspondents (DCs).
DCs will think, write, shoot, edit and potentially appear on-air. They will work in a fast-paced, competitive environment, alone and in teams, out in the field and traveling the world. They will work with some of the best programmers, producers and editors in the business. And some of the content they produce will become a part of our network programming.

We welcome candidates who already have television industry experience, but we’ll train those of you who don’t.

This is the Video Journalist concept developed by Michael Rosenblum and Dirck Halstead of which I’ve written numerous essays and blog entries. Here’s a prophecy for you. Broadcasters will poo-poo this amid chuckles and guffaws about “quality.” Meanwhile, viewers — especially younger people — will embrace it. Many will become independent contributors to INdTV, and the company will build a bottom-up news organization that will leave the mainstream press scratching their heads. It’s OhmyNews! on steroids.

He who has ears to hear, let him hear.

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TV’s demise = niche marketing, a caveat

Posted Wednesday, September 1st, 2004

Cory Treffiletti over at MediaPost likes to stir things up, and he’s doing it today with an interesting spin board posting on the demise of network television. Cory gives the nets five years.

As the quality of network programming continues to be supplanted by cable programming, the audience will continue to look for topics of interest to them individually. As the audience aggregation that network television once provided whittles away, it will be necessary for advertisers to utilize a mix of synergistic, targeted media to reach their audience. This means that cable television and Internet advertising provide the strongest opportunity to reach a targeted audience in a cross-media manner with both the power and emotion of television, as well as the interactivity and level of engagement from Internet placements.
He predicts the networks will become a flighted medium, only able to produce a sufficient mass audience during special programming, like the Super Bowl. (Of course, why should we assume the NFL will need anybody besides themselves to transmit the game in the future?)

I support Cory’s basic assumptions, but like most marketeurs, he thinks of the Internet only in niche marketing (targeted) terms. Niche marketing is a fun, new fad, but great care must be exercised when applying it to the Internet. Why? Because the Internet isn’t a medium; it’s a place. It’s true that it possesses medium elements, but to view it as just a(nother) medium limits its potential. It can also produce mistakes, because you deal with people differently in a place than you do through a medium. Transparency is the code for anybody wishing to do business here, because people can choose their own influences.

Marketeurs can accept the idea that mass marketing is dying only if it can be replaced by another formulaic push strategy. Niche marketing is just mass marketing in different clothes. Instead of pushing to a large mass, you’re pushing to a small mass. The Internet just isn’t very push-marketing friendly, despite the sincere efforts of a lot of folks to make it such.

As the beloved Doc Searls wrote long ago, “Markets are conversations.” Welcome to the marketplace.

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