One of the saddest things about the TV News business is what happens to the people in a shop that was once the dominant leader in the market. When the ratings begin to move south, it’s the people in the newsroom who suffer most, and a lot of the pain is self-inflicted. I wrote this a few years ago to a news team that was at each other’s throats. I offer it here today, because this kind of pain is now quite widespread, as the industry goes through difficult times.
An open letter to television newsrooms:
My comments are offered as peacemaker, for your in-fighting, while typical of a station in transition, is the only problem that really matters at your station. And it’s one each of you can do something about.
To the old-timers, I offer this. A lack of courage is generally what causes glory day news departments to eventually implode. The market leader in any industry is in a powerful position to block ANY attempt to overtake it, but it requires courage to make difficult moves, especially regarding talent. The old adage is that you can’t take ratings away from the leader; they must give them to you. Competitors can do a whole bunch of clever things, but ultimately they’re only positioning themselves to take over when the leader makes a mistake. And the most common mistake in the news business is the refusal of the leader to attack itself at certain strategic moments in the life of a team. Aging is a fact of life in the world of television. Managers often choose to ignore obvious signs – generally brought out through research – because, after all, “we’re the 900-pound gorilla, and we don’t want to risk all that ad revenue.” It takes courage to attack yourself, but it’s absolutely necessary for any news team to remain number one, because if you wait until the slide begins, it’s too late.
The person coming in to run the shop after that is doomed, regardless of his or her expertise. Think about it. Everybody wants to go back to what made the team great, but the very thing that represented the greatness (most often the people) is the thing that’s caused the problem in the first place. The competition in such shops becomes the guy who disagrees with you, not the other stations, and then the slide is complete. News departments kill themselves. It’s foolish and counterproductive to blame a single individual. And now you have new leadership and new people around you. Do they have the answers? I don’t know, but I do know this. You’ll never return to the way it was by doing the things you used to do. You can’t behave as if you’re number one when you’re not. The best you can do is position yourself for the day that the current leader makes its blunder. To everything is a season. Trust me. It’ll happen.
To the people who’ve come in post-glory days, there are a few things you need to know as well. The people who offend you are not your enemy. Those who are left who were part of the dominance have much to offer. They’re frightened and angry, so the first move of peace is up to you. Sorry, but that’s the truth. One of the things older people in the biz fear most is a growing sense of disrespect. The great stories and victories of yesteryear seem somehow to pale in comparison to advances in storytelling and technology. Few young people appreciate, for example, the skill it used to take to just get a live remote picture on the air. The creativity and cleverness required back then are irrelevant today, and old-timers know that. A little respect goes a long way in generational differences.
You also need to realize that today’s hot reporter is tomorrow’s history and that life is short. One day that’ll be you across the room, the guy or gal huddled in his or her cubicle concerned about health insurance and needing to hang on until that last tuition payment for the youngest can be made. To everything’s a season and a time for every purpose under heaven.
Relentless infighting is demonstrative of a significantly powerful common denominator among the staff, a wonderful and intense passion. Channel it, folks. Get into the moment and kick ass. One foot in yesterday and the other in tomorrow leaves you pissing on today. And today’s the only thing you can do something about.