Hierarchy versus anarchy — in the blogosphere
Thursday, June 30th, 2005There’s a fascinating discussion underway in a Listserv of the Media Bloggers Association (of which I’m a member) regarding a code of ethics. It’s been going on for two days, and I wish I could share it with everybody. Jeff Jarvis said he didn’t like the idea of a set “code” of anything, and he made his case. Dana Blankenhorn of Corante’s “Moore’s Lore” wrote a blog entry with his opinion, taking Jarvis to task for his. He then posted this on the Listserv (or it could’ve been the other way around).
Not being one to resist, Jeff blogged his response.
Both sides are worth reading, and here’s what I posted as a comment on buzzmachine:
Having met with local bloggers from two entirely different communities, I’m happy to report that we all have much more in common than not. These are living, breathing communities of people, each with a passion that’s found only in those with something to say. There are many, many things that make the blogosphere different than mainstream media, but this one strikes me as the most significant. For people with something to say are inherently different than people who are paid to say something.This is why I always back away from discussions that smack — in any way, shape or form — of joining, supplanting, or otherwise replacing the mass media. The media is one of the most common topics of discussion in the blogosphere, because a.) we know a lot about it, b.) we’re bombarded by it every minute of our lives, and c.) we’re not happy with it. The “Media” Bloggers Association is an organization of people who do just that.
And yet, amongst media bloggers, there is a perceptible force that sees blogging as the “new” media, one that will work alongside and, perhaps one day, BECOME the media. When we talk “A-list, B-list,” want recognition as “journalists,” and desire our organizations to reflect certain standards, etc., I come away with this conclusion.
We cannot rail against the man and want to be the man at the same time. That’s been tried before, and nothing new ever comes out of it. The personal media revolution (Lasica’s term) IS something new, and I think those of us in it would do well to act as though we really believe that. Then we wouldn’t have arguments about rules, for we’d realize that it is the rules that are the problem in the first place.
I hate to use Biblical quotes, but they’re apropos. We are in the world but not of it, and you can’t pour new wine into old wineskins.
We can do better than a code of ethics. Thanks for being you, Jeff.
I don’t know where we’re headed with this, but the ride is fun. And I have confidence that, in the end, we’ll somehow get it right. I certainly hope so.
It’s all about the money
Thursday, June 30th, 2005The headline in today’s Media Daily News makes a powerful statement: Local Broadcast Ad Markets Decline. The article points out that the decline began last year, when General Motors pulled “a lot” of its advertising from local broadcasting.
Retailers and movie companies have moved money out of local broadcast, said Gallant (Mike Gallant, securities analyst for CIBC World Markets). Those advertisers made similar moves in buying national television. National upfront ad dollars look to be somewhat flat across broadcast, cable, and syndication, collectively. Those numbers, say analysts, are an indicator of what is to come in the ad marketplace.
This is a fundamental change in the way business is done, and it’s why the argument about the Web versus broadcast (for example) shouldn’t be deemed one of content or eyeballs. It’s all about the money, folks. It always is.
Advertising in RSS feeds
Wednesday, June 29th, 2005I had an epiphany about this subject at 39,000 feet on my way from Seattle back to Nashville on Sunday. Bear with me here, because this is likely to produce a knee-jerk, negative reaction. After that, I encourage you to think about it.
We had a good discussion about this at Gnomedex on Saturday during a panel with Feedster’s Scott Rafer, PubSub’s Bob Wyman, and Bloglines’ Mark Fletcher. I tried to make the point that I’d much rather see the solution for advertising in RSS come from the tech (user) community than Madison Avenue. That’s because advertisers have no problem intruding on experience in order to “serve” their needs. This is offensive to me, and I’ve been preaching against it for a long time. Pop-up ads, e-mail marketing, the flashing and blinking of banners, and now fancy forms of interruption via Flash all work together to destroy the online experience. This is why we so strongly object to the idea of ads in our RSS feeds. We consider RSS our last bastion of sanity from the marketers of the land, and we resent the idea that this — even this — will be turned over to marketers. With me so far?
Here’s my epiphany: The Web is new, and we’ve been trying to use old methods to make money. It’s like the Biblical mandate not to pour new wine into old wineskins. What we need is a new way of viewing everything, and I think the secret lies in the content that we are delivering, not in the frame around the content (the print ad model) or commercial interruptions (the broadcast model). We must be open to selling some of that content space, if we want to make money, and RSS is the perfect vehicle in which to do this.
To illustrate, consider the blog of, say, Lost Remote. This popular inside-TV blog produces many daily entries that are received throughout the day in my RSS reader. These are listed in a descending column, based on the time of the day they’re received. What if one of those entries itself was from a sponsor? Remember, I have the power to read it or not. It can be clearly marked as an ad, so someone coming to the Website would see it as such, but it would be delivered to all subscribers as a part of the feed.
To me, this is the ultimate RSS ad solution, because it:
- gives the user control over whether to read/participate,
- is not intrusive,
- is easily measurable for the client,
- opens the door to a whole new realm of creative for advertisers,
- makes for better site design — away from clutter,
- uses the nature of the medium instead of borrowing from others.
Good ideas aren’t birthed in a vacuum, not even at 39,000 feet, so I suspect others have already had similar thoughts. Of course, the same is true for bad ideas, but I think we shouldn’t be afraid of experimenting in this realm. If we don’t do it, who will?
Bridging advertising between on and offline
Wednesday, June 29th, 2005TWO-THIRDS OF CONSUMER MAGAZINE WEB sites run ads from marketers that don’t also advertise in the print editions, according to a recent study by magazine publishing group International Federation of the Periodical Press.
TV viewing is up (or not)
Wednesday, June 29th, 2005I love it when self-serving research is foisted upon the public as revelatory fact. Witness the case of Jack Wakshlag’s latest use of “new research” to hammer home the reality that cable TV is beating broadcast TV. As written in Tuesday’s MediaLife, the study shows the average person watched 30.7 hours of television a week in the second quarter ending June 19th — up a whopping ten percent!
“People are watching more television than ever before,” says Jack Wakshlag, chief research officer at Turner. He notes that while his analysis focuses on a comparison of viewing this year to 2001, the average amount of time people spend watching TV has steadily been increasing.“What’s happening is that the total amount of television viewing keeps going up, despite what other media types say or what people believe or what people tell you when you ask them in a survey.”
I’m sorry, folks, but this is a bit much. It’s one of those “everybody else is wrong,” self-deceptive acts of an emperor with no clothes. And the worst part is that anything in this day and age that encourages television to stay in their rut is highly destructive.
Let’s all remember Bob Papper’s great line: “Television didn’t kill magazines by taking their readers; it killed magazines by taking their advertising.”
SCOTUS BrandX ruling a blow to freedom
Monday, June 27th, 2005Susan Crawford has the dark details. This really pisses me off, and I hope it does likewise to many others who’ve heretofore kept silent about the power of the FCC to limit freedom. If we really are a government of the people, we need to do something about this.
FOLLOW: I just sent a letter to my legislative representatives, and I encourage you to do the same. Dan Gillmor is saying the same thing.
WKRN-TV gets lots of attention
Monday, June 27th, 2005
Here’s the best photo I’ve seen so far of my presentation at Gnomedex on Saturday. It was taken by Jim Roberts of Noded, and I appreciate that he’s letting me use it. Note that I’m wearing a News2 hat. That’s because the subject of my presentation was about my client, WKRN-TV here in Nashville.
Here’s the PowerPoint.
Here’s the MP3.
But WKRN is also getting a lot of attention over its decision to switch its newsroom from one with traditional reporter-photographer crews to the Video Journalist (VJ) concept that Michael Rosenblum pioneered in Europe. In an article in this week’s Broadcasting and Cable (not online yet), writer Allison Romano looks for controversy to provide “balance” and ends up with consultant Valerie Hyman who says the concept is “really a downgrading of reporting.”
Reporting is a skill, and photojournalism is a skill. Very few people can be expert in both.
My friend and blogger, Peggy Phillip of WMC-TV in Memphis, tells it like it is:
It won’t be an easy transition but I think it’s one we must make. And early on, there will be issues with who-gets-what-and-when.The “Newsroom Hierarchy” has always existed. Some reporters get the lead stories. Some get the B-block stories. Keeping a viewer/customer interested throughout the newscast is what we must do so both are important. But the lead story reporters are higher on the food chain. I can see a transitionary future where we have some reporter-photojournalist teams providing stories for a newscast and some VJ’s providing stories. Investigative units will get bigger, not smaller. I already have photojournalists and reporters on staff who I believe could handle being a one-person-unit. And might like it. (I’m sure they’ll tell me.)
In my vision, producers will have to be on their toes. They’ll have more to pick and choose from and what doesn’t make the broadcast, might make the internet. Not every story will be a “package.” But most interesting to me is the move away from the cosmetic you-gotta-be-fabulous-looking-to-get-on-TV aspect. With videojournalism, it will be about the story, not the story teller.
What most don’t see yet is how the two overall strategies fit together — the online with the newsroom makeover. If you don’t get it, stay tuned.
The silver lining in today’s Supreme Court decision
Monday, June 27th, 2005The high court ruled it’s okay for Hollywood to sue Internet companies that help distribute pirated digital music and video. While I can certainly understand the weeping and gnashing of teeth from the freedom crowd — of which I’m a card-carrying member — this was inevitable. The man, as we used to call it, simply isn’t going to lay down and let people run all over him, not with a legal system that supports the modernist, top-down infrastructure.
If, in fact, we’re in a bottom-up, personal media revolution, in which, as Adam Curry noted at Gnomedex, we’re “taking back the media,” then this should be viewed as just another example of the status quo rearranging the deck chairs on the Titanic. Let them. Let the RIAA be the RIAA. Let the motion picture crowd be the motion picture crowd. We’ll simply move our business elsewhere. There’s some great music being written and performed at the bottom. So, too, with videos. One day, great films will be done likewise. The message of this revolution ought to be that we really don’t care what the top has to say or do.
And the lesson for developers and artists alike is to stop trying to fight the man and be the man at the same time. I’m amazed at the number of smart tech people who have the bottom-up vision but choose instead to attack the personal media revolution’s business potential from the top-down. Why do we do that?
Let’s just build our culture and get on with it.
A camera in every hand
Monday, June 27th, 2005Stewart Pittman’s (aka “Lenslinger”) latest is another beauty. Stewart is a contemporary news photographer who understands what’s taking place in the media world. Go read it.
(Disclosure: WKRN and KRON are my clients)
Gnomedex in the rear view mirror
Saturday, June 25th, 2005The audience at Gnomedex was gracious and warm as they sat and listened to what’s happening with WKRN-TV in Nashville. I was surrounded by people with business cards after the presentation, and I assume that means it went over well. Hey, they applauded. I’ll write a summary of the pioneering efforts of WKRN after I get back to Nashville, but for now I want to post a few thoughts about the conference itself.
The best presentation was from Julie Leung, who writes “images and insight from an island in the Pacific Northwest.” Her blog is a wonderful and creative look at her life, one that is humorous, wondrous and often profound. She wrote and delivered a 40-minute slide-show about how her own blogging has lifted her sense of belonging in many ways and how that impacts society. It was compelling, emotional and beyond anything I can put into words. Gnomedex will be making audio and video segments, and I hope you get the chance to hear this. The real joy of working with the blogosphere for me is the discovery of the vast talent that exists in the homes and neighborhoods around us. Thank you, Julie.
Adam Curry had the line of the conference: “We’re taking back our media.” This is what the personal media revolution is all about. Curry told the stories of a band and a piano player, whose careers have been jump-started, because he played their tunes on his podcast show. He spoke of returning music to the people and yanking it away from the machine that determines what’s good and what’s not.
All throughout this event, I felt the winds of change and had the distinct feeling that something enormous is brewing. I felt it once before, during the 60s, and I thought I’d never feel that again. Some compared this Gnomedex to Woodstock. I smiled and then got serious as they spoke of the global impact of what’s happening on the cutting edge (aka: the lunatic fringe). This is bigger than the 60s.
I’m forever grateful to Harry Hayes of Sausage Software for being my gracious host and for introducing me to Chris Pirillo, the “image” of Gnomedex.
My turn at Gnomedex
Saturday, June 25th, 2005I’ll be heading back over to Gnomedex in a little while, and I’m hoping the rain will hold off until I get there. I’m presenting to this “Who’s Who of the Tech World” this afternoon as part of a panel on the future of media. With me will be J.D. Lasica and Cory Bergman. Cory runs the top television news blog in the world, Lost Remote. Both of these guys are friends.
I’m going to be talking publicly for the first time about one of my clients, WKRN-TV in Nashville — specifically, their involvement in the local blogosphere in Nashville. When people speak of “the blogosphere,” it’s usually like talking about “the world.” This global context is misleading, for the blogosphere is a bottom-up communications phenomenon, and where is the bottom? It’s at the local level in a thousand places. It is a fantastic resource for local media, and I encourage my clients to get involved. WKRN has done that in spades, and I’m proud to be associated with them. Mike Sechrist is the most clued-in general manager in all of television.
Time to hit the shower.
A public apology
Friday, June 24th, 2005What follows will be a love fest for Dave Winer, so if that might offend you, I encourage you to stop reading.
Dave was in Nashville for BlogNashville in early May, and I was among the voices that criticized him for what happened in a session he was leading. Comments were made on other blogs, and that led to some pretty hard feelings. I believe I called him an ass.
I want to take this moment to publicly apologize to Dave for that and to tell you all why.
Firstly, as someone who preaches the value of argument in communications, I reserve the right to have my mind changed from time-to-time. This is the risk that must be taken in order to participate in conversations, especially those that involve argument. It’s a risk many aren’t willing to take, and this is rampant in the cocoon of contemporary mass media.
Secondly, Dave Winer’s pioneering efforts in new media warrant respect whether he opens his mouth or not. You don’t have to like the guy, but you damned well better respect the work he’s done.
I’ve done a lot of soul searching since that day at BlogNashville, and I’d been looking forward to seeing Dave here at Gnomedex. We had a chance to talk, and I listened to what he said. We may never be friends in the way I’d like us to be, but I have an entirely different opinion of the guy after seeing him keynote the opening session. There are people who like Dave Winer here and there are people who don’t. He handled a couple of harsh digs gracefully and with humor, and his demand that the participants follow his lead in the session was more understandable here than it was in Nashville. He did qualify his presentation here by saying, “I have opinions, and some of you may not like them.”
The point is I have a much better understanding about what happened in Nashville, and I think I was far too snarky in my commentary. Dave coined the term “unconference,” so he knew the unwritten rules, while most present in Nashville did not. Those were understood up front here, so even though there was disagreement, at least it was civil. Nobody got their feelings hurt, and I think that largely due to this understanding.
I hope that history rightly reflects his contributions to the personal media revolution and that his role isn’t colored by surface judgments and political differences. Up close and personal, he is as warm and friendly a human being as you’ll ever encounter. To those predisposed to a red state mindset, he’s standoffish, opinionated and wrong. He’s opinionated, true. But that doesn’t make him less of a person than the next guy.
I just wish I’d known him better before leaping to conclusions.
Dave, I’m sorry.
The view from here, part II
Friday, June 24th, 2005
Here’s more.
The view from here
Friday, June 24th, 2005So here I am in Seattle at Gnomedex5. For those unfamiliar, this is THE gathering of geeks on the planet (smile when you say that). Actually, it’s more than that. These are the folks who are driving tomorrow’s disruptive technologies. I’m on a panel tomorrow about the future of media.
I’m reading an interesting book called “WHAT THE DORMOUSE SAID, How the 60s Counterculture Shaped the Personal Computer Industry.” It chronicles the life and times of the people who developed what we now take for granted, and I get a sense of that kind of history here.
I’m also getting to spend some time with Harry Hayes of Sausage Software, a man and a company with which I’ll be doing a lot of business downstream (already am). Harry was kind enough to pay for my hotel room, and I thought you’d enjoy the view.
Chaos at the Door
Wednesday, June 22nd, 2005Here is the latest essay in the series TV News in a Postmodern World. This one flows from my participation with the Ball State University think tank that I’ve written about previously in this blog. The quotes from Henry Adams alone are worth a few minutes of your time. Enjoy.
BONUS: Note the comment by Susan. Great stuff.
BONUS2: Alex Rowland adds his typically insightful spin:
It’s not even like I’m 60 and looking back at “them young whippersnappers.” I’m 33 and most of my friends are in their 30s and 40s. And most of them, while technically adept, don’t have a clue about much of what is coming down the pike. They can barely use Bloglines effectively, let alone Del.icio.us. This used to be true of people in their 50s and 60s a decade ago. It’s as if wisdom is taking a quick flip from old to young. It’s now those at the beginning of life that hold the keys to knowledge. The older you get, the more experience you have, but the less valuable this experience becomes as the utility of experience approaches obsolescence at an ever increasing pace.
God’s will displayed in headline
Wednesday, June 22nd, 2005David Weinberger is feeling snippy this morning:
From USA Today:With boy safe, searchers celebrate
Prayers answerd in Utah mountains as lost 11-year-old is found after 4 daysMaybe I’m feeling snippy this morning, but in the interest of fairness, I expect to see a headline like the following soon:
Body of missing pretty white woman found
God turns deaf ear to distraught parents
And I agree; David is feeling snippy this morning.
Policing online vandalism
Wednesday, June 22nd, 2005The Los Angeles Times experiment with wikis for editorials bombed, and there’s been some excellent stuff written in the wake of the experiment. Jarvis said who needs editorials anyway? Gillmor said the trolls of the world are happiest when doing damage. Another great comment came this morning via Poynter’s ONLINE-NEWS list.
Joe Michaud, president of MaineToday.com, writes:
One positive outcome of the LA TImes wiki experiment is their use of the word “vandalism” to describe what happened.I think we in interactive media and online community-building would be wise to not only embrace the term “vandalism” but also understand its realities and deterrents as they play out in the “real world.” Too often, the assumption is made that human behavior is somehow different when it comes into contact with interactive technology. I tend to disagree.
When I ran ANSIR, we had chat rooms and discussion boards, both of which were constantly overrun by these vandals. In the end, policing it wasn’t worth the good that the interactivity was generating, so we closed everything down. This is a common occurrence, and it’s sad.
While I think using the term “vandalism” is brilliant, there’s a trap waiting for legitimately policing such crimes online, and that is giving up privacy. We could fix this overnight, if we’d just give up a little privacy, but that’s more than a door — it’s a hallway with lots of doors we’d rather avoid opening.
This is something we need to figure out down here at the bottom instead of looking for offline solutions. Who knows? Perhaps we’ll come up with something that’ll help them too.
BONUS: Doc Searls links to offers this explanation of why wikitorials didn’t work.
RSS as email
Wednesday, June 22nd, 2005Steve Rubel points to an interesting use of RSS by a soldier. The guy uses a blog to “write home,” and his friends and loved ones subscribe to his feed.
This has long been thought one of the ultimate uses of the technology, because it can’t be spammed. One day, I think, everybody will have a blog, although it may be nothing like we currently use. When mom has a message, she’ll pop-up on the screen (or via hologram). Spooky but cool.
Alex Rowland drinks the Kool-Aid
Wednesday, June 22nd, 2005It never fails to bring a smile when people discover the reality of what’s taking place online. Witness the case of Alex Rowland, a super smart entrepreneur from The Bay Area. Alex has written some important stuff on the difference between open and closed distribution system, and his blog is in my RSS reader.
Today, he writes about how he’s been sucked into niche media and what it means for his future.
I’ve always understood that there was an enormous market in niche media, but I always felt that it was for people other than me. Well, three months later I realize that it is less about the quality of niche sources (although it has great exceeded my expectations) and more about the process of finding them…Sure, I would stumble upon a few small Web sites, but for the most part I was the guy that was sticking to the 15 bookmarks.Today I review 100 odd feeds using Bloglines (including a dozen or so tag-based feeds through Del.icio.us.) I have become a full fledged consumer of niche media. The amazing thing is that I have almost entirely drifted away from mass media on the Web. Most of my online experience is reading various sources with fewer than 1,000 subscribers in Bloglines.
But you already knew that, right?
Gnomedex
Monday, June 20th, 2005I’m off to Seattle Thursday for Gnomedex. I’m on a panel Saturday afternoon with J.D. Lasica and Cory Bergman on the future of media. I’ll be talking publicly for the first time about what’s been happening with the blogosphere here in Nashville.
Gnomedex is sold out, and a ton of my friends from the blogging world will be there. I’m really looking forward to it. I should add, however, that all this travel is getting old. Fortunately, there’s not much on the schedule after this, so I can settle in and write. (and there’s so much to write about).








