Archive for September, 2006

Local Television’s Perfect Storm

Posted Monday, September 18th, 2006

Here is the latest in the ongoing series of essays, TV News in a Postmodern World. This one is called “Local Television’s Perfect Storm” and examines the confluence of events and innovations that are leading to what many believe will be a major collapse of the local broadcast hegemony by the end of the decade.

This is largely due to the disruptive innovations in media — what we at AR&D call “Media 2.0″ — that are relentlessly marching forward and into which we’ve barely dipped out toes. The essay compares a future broadcast signal to a single pixel on a digital page, one in which eyeballs and revenue follow groupings of pixels rather than single dots of color.

This essay may seem a downer to some, but the clearer we all see what’s happening, the easier it will be for us to embrace the incredible opportunities that Media 2.0 has to offer.

Local Television’s Perfect Storm

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Google adds tabbing

Posted Friday, September 15th, 2006

Well, well, Google has added a pretty cool new feature to their personalized home page (which I use). Actually, the feature isn’t “new,” because other customizable start pages also do this, but Google (as usual) has taken it a bit further than most. If you open up your page, you’ll notice you can now add as many tabs as you want. The company makes available a TON of easy-to-add RSS feeds and other content and gives you the tools to add a one-click “add to Google” link for your blog to make it easy for others to add your content to their Google home page. If you make widgets, they also provide the code to add your widget to the Google home page.

Again, this isn’t “new” but it is for Google, and I think we have the old Reis and Trout “market leader” strategy at work: let others do the innovating and just co-opt the strategy for yourself. It’s very nicely done.

Now if they’d just include enclosures…

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Universal Music CEO’s rant is more of the same

Posted Friday, September 15th, 2006

I grew up in the late 50s and early 60s, when the pop music industry was beginning to explode. I’m happy to have been around then, because it puts a lot of the current crap involving the industry and its customers into perspective.

The latest b.s. is from Universal Music Group CEO Doug Morris, who said in a Merrill Lynch investors’ conference speech on Tuesday that social media sites like YouTube and MySpace are “copyright infringers,” owe Universal “tens of millions of dollars” and will be dealt with shortly. Really, Mr. Morris, are you serious?

I could go on and on about this, but you’d get bored, so here are just a couple of points.

Doug Ruskoff’s wonderful concept that the internet isn’t so much a media or technological phenomenon as it is a social phenomenon is what takes me back to my formative years. When I was a teenager, most kids bought 45s, the records that had a hit on one side and an accompanying tune on the flip side. In the beginning, both songs were usually worth playing, but then record companies started putting the worst cuts on the flip side, because they wanted to encourage people to buy other records and because the way consumers used the music made putting a worthy tune on the flip side a waste of resources. Music in my day was all about individual cuts. Very, very few people played albums at parties. It was all about stacking the hits, literally, on a record player. Nobody I knew turned the stack over to play the non-hits.

This changed, of course, when the drug culture brought about 17-minute psychodelic cuts on albums, and then who gave a crap about hits? But I digress…

When we visited friends or they came to us, we’d play those records in the background. If you had a new record, you’d carry it with you, so your friends could listen. We made our own radio stations this way, and pop music became the soundtrack for our lives. “Hey, Billy, bring your records to the party.” A lot of kids had little carrying cases with which to haul around their collections.

When recordable cassettes came on the scene, we naturally shared cuts with friends that way. It was no conspiracy to rob artists of their riches (a red herring, by the way, because it’s the record companies — not the artists and writers — who are most impacted by the personal media revolution).

Fast forward to MySpace, the new friend’s room where kids hang out. In the most basic of realities, the kids are doing the same things with music that they used to do in my day, using it to create a soundtrack for their lives. And here’s the thing I find most silly about all the fuss: would the record companies and artists of my day even thought for a moment to invade the homes of customers and stop them from playing their records on somebody else’s record player? Of course not. When you bought the tune, it was yours, not the record company’s. You didn’t buy the “right” to listen to it. Geez Louise!

While the music industry today needs this to be a legal issue, music lovers are looking at each other in amazement, because it raises the most basic of social questions involving the arts. Is art created to be consumed or purchased? Do artists create to have their work seen or heard or to get paid? You can say “both,” if you wish, but the motivation that comes first determines its social place and yanks aside the curtain that obscures the wizard of the music BUSINESS.

I recall that wonderful line from The Agony and the Ecstasy in the basement room where Michelangelo and his fellow artists are complaining about always being poor. “We’re artists,” one man announced. “We’ll always be slaves to another man’s nickel.” The whole book/film is about Michelangelo’s struggle with Rome over painting the Sistine Chapel and it beautifully captures the artists’ spirit, that to finish the work and to fully express that which is inside is creative man’s ultimate goal. It certainly isn’t about carving out a nice life for yourself in so doing. This is why the artists of old were venerated within the community and how genius was able to flourish. Life could be very rough, but that wasn’t the point.

I know that people find my position rigid and uncaring about the people who make and sell music, but here’s the second point I wish to make (again) about contemporary music. What the whole industry refuses to address is that most of it plain stinks. It’s boring, predictable, and stale, and the industry systems place a premium on hit-making, not individual creativity. Just like book publishing, the industry is based on who can sell the most, and this is contrary to the history, traditions and motivations of art.

Expression and the freedom to express; that’s what it’s all about, exactly what the kids are doing with MySpace and YouTube.

I agree with Rafat Ali at PaidContent.org. Mr. Morris, this one will come back to haunt you.

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Streaming ABC

Posted Thursday, September 14th, 2006

ABC’s decision to let its affiliates embed their new “broadband” player (it’s just a Flash player, folks) in their station’s Website and share in ad revenues is, to be sure, a big deal, but let’s not forget that this is a Media 1.0 play. Online Media Daily reported today that ABC is creating a flat-rate ad model for this and won’t be selling via CPM, something I’ve been saying needs to happen for a long time. If you’re an ABC affiliate, you’ll get to insert local ads in the programming streams, and they won’t have significant numbers to begin with, so flat rates are a smart idea.

We’re on the verge of real convergence, however, and in the end, this is another way to serve programming to a television screen. It’ll be on-demand, which is very 2.0, but until the player can be embedded in anybody’s Website (and that player can play anybody’s vids), it’s still just another channel in the burgeoning box. Ask yourself this question: what will consumers do when there are 5,000 channels? 10,000 channels? 20,000 channels? The big four (not THAT big four), Google, Yahoo, MSN and AOL, are moving to seize that ground. Portals that can aggregate niches is where we want to be.

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Adding up the damage

Posted Thursday, September 14th, 2006

So let’s add them up and see what we’ve got:

Nancy Grace goes after an interview subject in her usual (frankly unwatchable) style, and the woman kills herself. (Steve Safran has a biting editorial on this.)

LA Times reporter/blogger Michael Hiltzik uses pseudonyms to comment on blogs in defense of his real self.

Katie Couric. ‘Nuff said.

Ten Florida journalists took payments from the US government totaling thousands of dollars over several years for touting Radio and TV Marti. At least two were fired.

9/11 anniversary coverage is filled with the media bashing itself over feeling duped by the government in subsequent months.

Newspapers are slashing staffs from Ohio to Texas.

And all of this in just the last week.

Do we really wonder why we have a public confidence problem?

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10 Questions for Ronald Coleman

Posted Wednesday, September 13th, 2006
Ron Coleman is legal counsel for the Media Bloggers Association, of which I am a charter member. He says a lot here, even though his answers are short. I especially wanted him to talk about the problems broadcasters face as they venture into the blogging world.

1. What kind of requests are you getting in your position as legal counsel for the MBA?

Mostly bloggers in trouble, or anticipating trouble, over something they’ve published — exactly what we’d expect.

2. Are the “rules” any different for bloggers than they are for mainstream media outlets as regards the web?

Nope.

3. Many broadcasters are stuck in a “can’t do it” position, largely because corporate lawyers are putting the brakes on creativity. Why is that the case when bloggers seem unencumbered by such? Why are bloggers more willing to push the envelope?

They are more likely to get away with things, both because they are considered by most people concerned to be less accountable, and because few people care what most bloggers do or say.

4. What’s the best advice you can give a television station general manager as he or she looks at innovating online? How do they approach corporate counsel, if at all?

I don’t think they can afford to be all that innovative! I’m also not that interested in their innovation, as an Internet user.

5. We’re beginning to see bloggers moving into jobs with mainstream media organizations. Have you given any of those people advice? What would it be?

I haven’t, and I can’t imagine what it would be!

6. Creative Commons is largely the friend of the blogging community, but it could be used by broadcasters as well. What’s your view of that?

It won’t happen. Their lawyers won’t let them.

7. What’s the best resource for legal information regarding publishing online?

Frankly, I think it’s ChillingEffects.org, although I disagree with much of their philosophy.

8. You have a unique perspective on the future of the law and web publishing. Look into your crystal ball for a minute and tell us what you see.

I think the major development in the last couple of years has been the cooption of new marginal players by Law.com. I’d like to see someone else invest the money to challenge them.

9. You are also in a unique position to perhaps influence change. If you could change or strengthen any laws in our new paradigm, what would they be?

The laws are fine, but there are too many judges out there without a good feel for intellectual property issues — and to a large extent they don’t understand free speech issues such as fair use and the parody defense. Big companies should not get a pass in litigation merely because they have made big investments in IP “properties,” but they do too often.

10. Finally, there are a lot of frightened people working in mainstream media jobs right now. There’s a great deal of uncertainty about tomorrow. As a guy who works in the media realm, what’s your advice to them?

Always network before you need the job!

And so I ask again the question of broadcasting corporations. Who runs the company, you or your lawyers? It’s perhaps one of the most important questions of the day, for the answer may well determine your fate in the world of Media 2.0.

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Katie’s inevitable descent

Posted Wednesday, September 13th, 2006

One week after her historic debut as anchor of CBS Evening News, Katie Couric’s program is back in third place. This was not unexpected by people who’ve been around the business for any length of time. “Anticipointment,” we used to call it — build expectations so bloody high that nobody can live up to them. This week’s numbers offer a much more realistic platform from which the network can now grow an audience.

Personal opinion here: CBS made a tactical blunder last week when it arranged an interview for Katie with President Bush and built a primetime special around it. This was hype on top of hype, when what was really needed was to step back and take a breath for a minute. But networks can’t resist the notion that you can still manipulate your way to success with relentless promos and artificial image-building. Let Katie stand on her own two legs, please. The special was so lacking in anything of significance that only a fool could’ve missed the transparency of a purely marketing effort. Why do we continue to think that the public hasn’t figured all this out? I dunno.

Now that her numbers have fallen off the table, the sniping begins in earnest. Add to that the story that she’s fired the network’s long-time health reporter and replaced her with Katie’s personal doctor and you have the recipe for a serious descent into tabloid hell.

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Second thoughts on >nbbo.com

Posted Wednesday, September 13th, 2006

Cory Bergman over at Lost Remote added some details to the NBC launch yesterday of its B2B video portal, nbbo.com, and the trades are filled with stories about the deal, including MediaPost publications. The result is that my unqualified endorsement of the business yesterday is now somewhat qualified, and I have a bit of a suggestion for anybody else considering this space.

Firstly, I wasn’t aware that the NBC affiliates are involved in this. I assume this is to offer their unbundled videos via the sharing platform, which will give them the opportunity to spread those videos virally a la youTube. I think if I was an affiliate, I’d want a little more, because this is crumbs compared to what it could have been.

Secondly, youTube is the model that NBC is going after, but they’re launching with professional partners, like About.com, Access Hollywood, A&E® Network, The Artists Den, The Biography Channel®, Blastro, Break.com, CNET, a property of CNET Networks, Inc., CODE.TV, College Sports TV, Forbes.com, The History Channel®, The Horror Channel, HowStuffWorks, IGN Entertainment, IMF: The International Music Feed, ManiaTV.com, The Museum of Television & Radio, Newsgator, Sundance Channel, TurnHere, Inc., Vibe Media Group, Washingtonpost.Newsweek Interactive, and Ziff Davis.

Thirdly, the play is to actually help monetize competitor videos, which is smart but not as smart as it would have been if this was a bottom-up play instead of yet another big media reach tactic. Once again, a media company has missed the forest for the trees and failed to take into consideration customers, because all this wonderful software and planning will be for naught, if nobody comes to play.

Don’t get me wrong. I believe this is still a smart move, if for no other reason than it IS aggregation and gives content producers yet another way to get their material “out there,” but here’s what I’d like to see.

Local media is what’s really being disrupted, and local media companies don’t stand a chance unless they band together to create LOCAL sharing portals for all LOCAL video. A network of these types of sites would be a lot stronger than what NBC has envisioned here. It would have legs that go far beyond becoming just another video sharing site.

Of course, I could be wrong. :-)

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Why I love Blaugh

Posted Wednesday, September 13th, 2006

I swore I wouldn’t participate in making Chris Pirillo’s head any bigger, but the time has come for me to say a few things about the brilliance of this 2.0 play. It’s been around for a few months, but today’s cartoon is irresistible:
Truth in Blogging

The strategy here has been to create a humorous widget about blogs and blogging that bloggers will use on their sites, just as I’ve done above. Chris and his partner, Brad Fitzpatrick, even dream up ideas about specific A-list bloggers, appealing to their ego to run the personalized cartoons. The result? Tons and tons of links back to the Blaugh site and traffic, traffic, traffic for their sponsor, GoDaddy.com. Even my writing about it today is accomplishing their mission.

But it’s too brilliant to ignore, and it should give broadcasters more ideas about what’s possible in the world of unbundled media. These cartoons were created to be shared virally, not tucked away in some 1.0 publication. This is the new role of content creators, and Chris and Brad are showing us all how it’s done.

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Eating me out of house and home

Posted Tuesday, September 12th, 2006

I now have five squirrels taking advantage of my feeding center. It wouldn’t be so bad if they’d just come and eat, but they’ve got to bury the peanuts all over the place, and they’ve now figured out how to take them two at a time.

My entertainment.

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The pie slices keep getting thinner

Posted Tuesday, September 12th, 2006

Joe Mandese over at MediaPost has another chilling piece today about where the advertising money is going. This time, it’s what are called “out of home networks,” like the video screens you find at some gas stations, convenience stores, rest rooms, digital billboards and in-cinema advertising. The article cites a report by consultants Profitable Channels (who are active in this space).

The report estimates that the 700 digital out-of-home networks launched since 2002 will account for $1.2 billion in national ad spending this year, making it the size of a major network TV daypart.

…The growth is being spurred by a combination of entrepreneurial zeal from venue operators looking to tap the fast-growing advertising sector, as well as from increasing demand form advertisers and agencies seeking alternatives to traditional media. Much of the growth is coming from retail-savvy marketers such as packaged goods companies seeking to get closer to where their consumers are making their purchase decisions…

PQ Media estimates that in-store networks are growing at an annual rate of 45 percent, and remember, this is ad money that used to go to traditional media, such as television.

Follow the money, folks. Follow the money.

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Convergence is finally reality

Posted Tuesday, September 12th, 2006

As mentioned a couple of weeks ago, I’m working on my predictions for 2007. An event today gives me the chance to jump-the-gun on one of them: 2007 will be a watershed year in the establishment of true internet/television convergence (we’ve been talking about it for at least a decade). Two items to note here. One, AT&T is launching its broadband TV service today with 20 channels, including Fox News, the History Channel, the Weather Channel, the Food Network, Bloomberg and Oxygen. Why would I want to watch what’s essentially cable TV on my computer, you ask? I learned yesterday that, beginning in January, one provider of plasma and projector televisions will begin building them with the broadband connection and computer contained within the product. While it’s already possible to view broadband TV in your living room, this will dramatically move convergence forward by combining the technologies required.

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NBC entering the aggregation business

Posted Tuesday, September 12th, 2006

NBC appears ready to be entering the aggregator business in a big way with the formal launch of >nbbc (nbbc.com). A press conference is scheduled later this morning, and >nbbc is believed to be the topic. The site is a B2B portal for digital video aggregation and redistribution. The front page of the site, at this hour, is of the “coming soon” variety, but earlier versions put it this way:

The service aggregates quality content, monetizes content by connecting it with advertisers, and distributes content to a network of heavily-trafficked websites.

Here’s how it works:

  • Upload: Licensors place content on the >nbbc platform
  • Monetize: Video is paired with advertisements
  • Distribute: Web publishers access content and advertisement (or supply their own ad)
  • Connect: Consumers view content and advertising revenue is shared
This is smart in many ways. One, it gets the network into the aggregation business, which is the strength of 2.0 companies. It’s simply more profitable to let other people provide the content. Two, it’s built as B2B, avoiding the youTube competitive advantage. The site is a buffer between content creation and distribution, essentially an ad placement engine. Three, by adding a second “B” to its brand, the network is brilliantly extending the NBC brand without all of its baggage.

I will keep screaming this until broadcasters pay attention. Content aggregation at the local level is the way of escape for local media companies caught in the death spiral of the Media 2.0 disruption.

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Islamism, the real enemy

Posted Monday, September 11th, 2006

I’ve been writing these thoughts over the last couple of weeks in preparing to publish them today. Like when Kennedy was shot, I’ll always remember where I was when terror struck at home on this date five years ago. I said it then — we’re fighting a religious war — and that’s still the theme of my thoughts today. This especially hit home when reading a Martin Amis article from The Observer yesterday called “The age of horrorism.” This is such a brilliant essay that it should be required reading, especially for journalists.

Mr Amis rightly argues that in talking about religion, we are walking on eggshells, because religion itself is an eggshell. “All religions,” he writes, “unsurprisingly, have their terrorists, Christian, Jewish, Hindu, even Buddhist. But we are not hearing from those religions. We are hearing from Islam.” But we’re not at war with Islam, he adds, but what he calls “Islamism.” I call it fundamentalist Islam, and unless and until Islam itself rises up to crush this heresy, its targets (us) will have to do it. Trust me on this. Evangelical zeal has no equal in war.

We need to drop the pretense that the quagmire in the Middle East is political and not religious. Why can’t we just call a spade a spade? Why must we drape it in terms that distort reality? We hear the words. We see the sights. But we convince ourselves that it’s not what it is. This is a religious war we are involved in, and I don’t give a crap who argues with me on this.

Item: Responding to U.S. claims to have killed 200 Taliban in one weekend, Mullah Dadullah, Taliban military commander for south and southeastern Afghanistan, called it propaganda and threatened reporters who report such. “We have the Islamic right,” he said, “to kill these journalists and media.” Islamic right?

Item: The two Fox correspondents released by kidnappers last month, were freed after their captors were satisfied with their conversion to Islam. I know the arguments, but those who argue that these people are just “using” religion are simply denying the obvious.

Item: A headline about the Pentagon’s warning of civil war in Iraq is based on “sectarian violence.” That means RELIGIOUS sects. Well, we think, but it’s just these different governments exploiting deep differences to gain political advantage. Huh? Pay attention, people. These folks are killing each other based on fundamentalist religious beliefs.

Item: The latest Al Queda podcast is from an alleged American urging us all to convert to Islam. So there you have it. No, no, no, the deceived say. It’s just another diversion, because the real prize is oil.

Item: The blood feud between Jews and non-Jews isn’t about land or politics or living together; it’s about whose religion “owns” the region, even though it’s all the same God. Look, radical Islam is the only religion whose evangelical zeal can outpace Christianity. The difference, of course, is that it’s not a level playing field in the eyes of Islamism.

Please don’t tell me that it’s really just the wealthy Saudis funding something they don’t believe in for political gain. Saudi Arabia is an Islamic state with extreme views. My daughter used to live there, so don’t give me any crap about my perspective.

Have you ever tried to reason with a religious fundamentalist? They have a lock on truth. You are Satan, or some variation thereof. I participated in the production of a documentary many years ago about snake handlers in North Georgia. Can you “reason” with such? Not a chance.

My daughter, son-in-law and four grandchildren are all Muslims who live in Jordan. Islam has such potential for peace, but it seems bent on self-destruction, because it is institutionally incapable of criticizing itself. Many Mosques are run by local, uneducated, redneck Imams. There’s no school you have to attend or standards you have to meet to have control over the flock. You think the guy down the street’s full of shit? Just label him an infidel and kill his ass!

Can we reason with these types of people? No, just pass me the snakes. And if you don’t think this is identical to the many rural churches in America run by self-appointed “prophets,” you’re fooling yourself. The difference, of course, is that most of the Christian variety (but not all) aren’t armed to the teeth and killing those who disagree.

Here’s the thing, readers: fanatical, fundamentalist Islam will never — NEVER — be satisfied with half-a-loaf, just as fanatical, fundamentalist Christianity (or substitute your flavor) will never be satisfied with half-a-loaf. Unbelievers are expendable in expansionist missions. The only way to avoid death — in the here and now or in the life beyond — is to convert.

My heart goes out to the millions of peaceful Muslims — and especially Muslim-Americans — who get lumped into the same dough, but for us to ignore reality for the sake of the innocent only gets us further into the mess. And unless and until Islam itself rises up against fanaticism, we don’t stand much of a chance. Why, you ask, doesn’t Christianity rise up against fanaticism? Good question and same answer.

So arguing semantics or pretending it’s one thing when it’s really another doesn’t do us any good. When you cut away all the periphery, this terror business is about converting to a fanatical form of Islam, and that ought to form the central theme of our coverage. Otherwise, we’re marching down a familiar and deadly path.

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Speaking of youTube…

Posted Monday, September 11th, 2006

…don’t miss Chris Pirillo’s nutty “airline safety rules” video. It’s funnier to me, because I know Chris, and this is pure Chris. Ponzi obviously shot the thing, and the best part is hearing her chuckle, which just inspires Chris to be even goofier. Such a couple, they are.

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What the networks OUGHT to be doing

Posted Monday, September 11th, 2006

Meanwhile (see below), Staci Kramer at PaidContent.org offers some details about Microsoft’s 2.0 play. According to the Website LiveSide, Microsoft’s “Soapbox” will include the following:

  • Multiple format uploads, max. file size of 100 MB.
  • Integration with Windows Live Spaces.
  • Ability to embed on other sites.
  • Personalized RSS.

The obvious problem for Microsoft, of course, is the 800-pound gorilla already in this space called youTube, but Staci points out that this is Microsoft we’re talking about.

Will MSN be too late to market with this one? You can’t underestimate the power of scale to make up for not being first or even fifth into a market. The prospects will be much better if MSN can provide the features people are coming to expect without a bout of “me too” syndrome.
These are the kinds of new media enterprises that the networks should be considering. If not, they’ll be stuck in 1.0 when the disruption is complete, and being only at the content-generation end of the increasingly apparent new value chain just isn’t the place you want to be.

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Streaming network shows

Posted Monday, September 11th, 2006

MEMO TO THE NETWORKS: Streaming your shows, whether ahead of or after their broadcast debuts, is a Media 1.0 strategy. I know; it looks like 2.0, but it’s not.

A little background. AOL has just struck a deal with NBC to stream two of their new shows — commercial-free — a week before they’re scheduled to air. Via Online Media Daily:

With AOL’s entry, all three major portals are now streaming episodes of this fall’s new TV shows before their broadcast debuts. Yahoo will offer streams of the new CBS show “Jericho” and NBC’s “Heroes” before their air dates, while MSN will debut three shows from The CW Network–”Runaway,” “Everybody Hates Chris” and “Veronica Mars”–one week before their air dates.
The networks know mass marketing, and this experimentation is a pure, one-to-many, mass marketing play. AOL is also offering a special TV section with “video previews, spoilers, cast info, galleries, quizzes, articles and a sortable schedule for the fall lineup.” Again, this is content flowing one-way. The interactive features are on the periphery.

This is all smart strategy, but none of it embraces the core of the Media 2.0 disruption. Unless and until Hollywood can bring itself to enable the creative genius formerly known as the audience, those people will continue to entertain themselves. You want a seat at the 2.0 table? Then create unbundled scenes and let people build their own shows from them.

Heatonism #2: mediated people make their own media.

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Farewell, Allie

Posted Sunday, September 10th, 2006

I drove to Lawrenceburg, Tennessee during my trip to Nashville, so that I could visit Alicia’s grave and say my goodbyes. My grief counselor told me that most people “move on” after the death of a spouse, but not nearly as many “let go.” He encouraged me to do so, because people who don’t are never really able to enjoy life again. “She’s dead, Terry,” he said to me, “but you’re not. You honor her by living life to its fullest.”

So I wrote her a nice poem and read it to her. Here are the last few lines:

I let you go now, into the mist of yesterday.
Yet the door to your room in my heart will never lock,
And if perchance your solace I need, you’ll find me there.
For your love will always strengthen me.
Her headstone is beautiful. I made the design, but it was carved by the local stonecutters. The dragonfly was the symbol of my/our company and the subject of my last manuscript, Princess of the Pond. She loved the symbol, because dragonflies are changelings; they live half their lives underwater and the rest in the sky. I’ve always thought it’s symbolic of the human experience as well, and it represents where she currently resides. The Bible verse is a portion of Psalms 127:2. We said it to each other every night, and it was the last thing she ever said to me.

Aloha oe, myAllie. Aloha oe.

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Homebound at 36,000 feet

Posted Saturday, September 9th, 2006

I’ve just come from the third Nashville blogger meet-up sponsored by WRKN-TV, and this one was pretty special. Steve Safran has been live-blogging the event over at Lost Remote, and I’m sure he’ll have all the details. I just want to add a little perspective.

Firstly, I told the group that THEY are the media of the future, and I know people will disagree with me about that. Everyday people telling everyday stories of conflict and resolution is vastly more interesting than what the modernist institutions of the world deem “important.” The remarkable phenomenon of self-publishing (print, audio or video) isn’t so much technology-driven as it is people-driven, and this is why years ago I chose to view these accomplishments through the cultural change of postmodernism (hence, the name of this blog). Call it post-colonial, post-Christian, post-industrial, whatever; the point is it’s people driving the change, not technology.

This is an important difference between the way I write and the concepts and memes of other observers. Technology is just the servant. The world as we know it is what’s changing, and it’s too big to lay at the feet of technology. Technology is certainly enabling change, but it’s a mistake to think that turning off the technology will alter that which has been birthed. People have always been people, and the need for self-expression is as old as “the woman made me do it.” It’s this ability now to self-express, to make ourselves matter, to fully explore our creative sides, to influence, to show off, to touch, to know, and to be known: these and more are the things that have now escaped into the fullness of life, and they will never return to the captivity that institutional modernism requires.

All of culture is being impacted, and that’s why little meetings like this morning’s are so important and why the bloggers in Nashville may be a little luckier than most. They are a doorway to tomorrow, and that will soon become even more evident as the vision of interacting with each other and a willing member of the institutional media expands and grows.

My dear friend Michael Rosenblum was there, and it was certainly good to see him again. Michael is a walking one-hour comedy show that’s just waiting to be filmed, but his humor drives home a point about television and this new age of people making their own TV. “Revolutionary” is the term he uses, and I think that’s because the English language doesn’t offer one any bigger. Perhaps my friends at PBS should do a show with him, because his hilarious message needs a wider audience. He’s as Hollywood as they come, and not everybody likes him, but in our increasingly postmodern culture, he’s as genuine a prophet as you’ll find anywhere. If you’ve never seen his act, you’ve really missed something special.

Secondly, this is a group of independent bloggers that are getting together to use their blogs to help support themselves through an ad network that the station will oversee. I cannot possibly overstate the significance of this, because all efforts heretofore to marry the power of networked advertising and citizens media have come in the form of the network itself creating the forum for the content.

This is not to say there’s anything “wrong” with the that but merely to point out the genuinely bottom-up nature of the Nashville is Talking Ad Network. How do you qualify for the network? Write a blog. The Nashville blogosphere is the Nashville blogosphere. It doesn’t “belong” to WRKN-TV, and this is huge in understanding and unlocking its potential.

One final thought has been on my mind, and it comes from this remarkable quote that I discovered by Marissa Mayer, Vice President, Search Products & User Experience, Google:

Consider an iPod. At present you can store up to 10,000 songs on an iPod. In 2012 you could carry an entire year’s worth of video on it. In 2013 you could store all commercial music ever made on it. In 2019, you would be able to store 85 years’ worth of video on it. And by 2030, you’ll have all the content ever created in the palm of your hand.
I believe this will happen, and when it does will come the same question that my then 8-year old daughter Jenny asked me in the mid-70s when I put a Texas Instruments calculator in her hand. “Why,” she asked, “do I need to study math if I have one of these?”

The year 2030 isn’t very far off, and the decision to participate in the revolution is still ours. It won’t be for long.

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Carmex on a plane!

Posted Thursday, September 7th, 2006

Anybody who knows me very well will testify that I don’t play well with rules. I mean, I know we need them and all, but there’s SUCH humor behind them sometimes.

I was detained at the security checkpoint at DFW airport today to have my carry-on bag searched. The culprit? A 1/4 ounce jar of Carmex. Yup. “It might be C-4,” the guard told me after weaving his gloved hands through my stuff to snare the evil lip balm. I invited the chap to have a little dab, but he said, “Well, that’s not the point, is it?” Indeed.

Beyond the checkpoint was a gift shop, where I was able to obtain another 1/4 ounce jar of Carmex.

Onboard the plane came the recorded announcement: “This MD-80 aircraft has been outfitted with new, expanded overhead storage bins, so that you can more easily store your carry-on items.” I snickered, because what’s happened since the London business and these new rules is that fewer people are using carry-on luggage.

Once in Nashville, I drove to K-Mart to purchase four dollars worth of toiletries that I won’t be able to take back with me. Terry, Terry! Why not just check your luggage? Because my time’s worth more than $4 for 30 minutes.

I kept waiting for Samuel L. to show up and deliver the punch line. “We’ve got to get this muther–cking Carmex off this muther–cking plane!”

Life has its humorous moments.

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