If last year was the year of the blog, 2005 is rapidly becoming the year of the aggregator. This is a good thing, I think, but I’m not sure mainstream media companies will get this one right. The whole personal media revolution is built on the idea that the media playing field is level, something broadcasters and the print media are fighting with every ounce of their being. In so doing, the chance to create new business models are set aside in favor of the tried and true, reach/frequency game. This could be a significant waste of time, and I urge the industry to think very carefully before heading down this path.

Here is the latest in my ongoing series of essays, TV News in a Postmodern World, “A Wolf in Aggregator Clothing.”

This entry was posted on Friday, May 20th, 2005 at 10:43 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.