Terry Heaton’s PoMo Blog

"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change."

Leonard Sweet, cultural historian.

Advertiser Perceptions latest survey of 2,047 ad executives (published twice yearly) — as published by Online Media Daily — reveals growing pessimism among ad buyers about traditional forms of advertising. I view this study as significant, because it speaks directly with people who are making decisions about spending money. Note the highlights in red.
Advertiser Perceptions data

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.

This entry was posted on Monday, January 7th, 2008 at 2:51 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Links to Page

Feeds

Support Bloggers' Rights!

With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.

Terry Heaton’s PoMo Blog

Ad buyers’ survey bleak for traditional media

Leave a Reply

Feeds

X AR-D.com Login

Username:
Password: