Advertiser Perceptions latest survey of 2,047 ad executives (published twice yearly) — as published by Online Media Daily — reveals growing pessimism among ad buyers about traditional forms of advertising. I view this study as significant, because it speaks directly with people who are making decisions about spending money. Note the highlights in red.

This entry was posted on Monday, January 7th, 2008 at 2:51 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.