Terry Heaton’s PoMo Blog

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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change."
Leonard Sweet, cultural historian.

An open letter to Eyewonder

Dear Eyewonder,

Eyewonder adPlease remove these irritating rollover ads, before somebody hires a hit man to kill the poor geek depicted in them. I mean, the guy has, well, a face for friggin’ radio, man. Couldn’t you find some cute model to pitch the ads? Why did you select this guy?

Look, nobody’s perfect, but this is an ad, for crying out loud.

These things are worse than bloody pop-ups and reach a level of irritability second only to the rantings of some car dealers who’ll do anything to get noticed. I notice them, all right, and promise never to do business there. Here in Dallas, we have commercials for a dealer that keep screaming “eleven, eight, eighty-eight” over and over again. I think it’s a Kia dealer, but I’m not sure (how’s that for a ringing endorsement of the ad’s effectiveness?).

AUGH! There. I feel better.

Terry

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2 Responses to “An open letter to Eyewonder”

  1. mel taylor Says:

    terry,
    i agree.
    that is the creepiest rich media ad i have ever seen.
    I HATE that is is staring at me while i read an article.
    while i must give kudos to eyewonder for coming up with an ad unit that you CAN’T ignore, it certainly does cross the line.
    i ALWAYS… immediately… leave the page where i see that ad.
    mel

  2. Paul Says:

    You mean car salesmen like http://www.break.com/index/top-gun-motors.html that guy?

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With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.