Chris Anderson, he of “Long Tail” fame, has published the email addresses of hundreds of PR people who’ve solicited him via email. He’s tired of wading through 300 emails a day that are nothing more than spam.

Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.

By publishing the email addresses of PR types that he’s banned, Chris is actually offering them to spammers. “Turnabout is fair play,” he wrote. Amen.

This is what happens when you try to pull the Web back into the reach/frequency paradigm. It blows up in your face, because the people formerly known as the audience can — and do — fight back.

Well done, Chris.

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