They said it couldn’t be done, but I’ve gone and done it, LOL — written the ultimate New Media book: Reinventing Local Media, Ideas for Thriving in a Postmodern World, thus joining the world of published non-fiction authors. AR&D is publishing the first go-round of the book, although we’ll be seeking a contract with a major publisher in the weeks ahead.

This book is a compilation of the essays I’ve written over the past five years, a time of epochal change in the world of communications. It’s over 500 pages long and fully indexed, and it’s my hope that it will be used as course material in colleges and universities everywhere.

The book will be available via Amazon and other online distributors within a month, and we’re going to try and make copies available at NAB next month in Vegas. The price is $24.95.

I’ll have copies next week that I’d be happy to autograph and sell to readers of my blog. It’ll take a couple of weeks to process everything, but feel free to drop me a note with a check to AR&D for $30 (to cover shipping and handling), and I’ll personally take care of the rest. Send it to:

Terry Heaton
Audience Research & Development
1913 Redwood Trail
Grapevine, TX 76051

Of course, anybody’s work in this field is really an aggregation of the thinking of many. I’ve written before about The Unbroken Web, and I certainly feel I’ve been touching it throughout the process of writing this ongoing series of essays. The Unbroken Web is a place where many thoughts mingle, and it would be arrogant to assume that the ideas expressed there belong to any one individual, self included.

So I am honored to be a part of something so big, and to make this book available to you.

This entry was posted on Tuesday, March 25th, 2008 at 12:53 pm and is filed under Personal, Postmodernism, Disruptions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.