http://www.thepomoblog.com/archive/are-friends-and-family-the-press/ Fri, 21 Nov 2008 13:04:46 +0000 http://wordpress.org/?v=2.0.4 http://www.thepomoblog.com/archive/are-friends-and-family-the-press/#comment-39344 Tue, 05 Jun 2007 15:32:23 +0000 http://www.thepomoblog.com/archive/are-friends-and-family-the-press/#comment-39344 NEWSFLASH: World Association of Newspapers discovers 60-year-old theory of "two-step communication," put out by mass communications heavyweights like Katz and Lazarsfeld way back in the day. The hypodermic media-to-brain model was dead-on-arrival. We listen to the influential humans in our peer group, not to the man on the radio. The trick for media, as always, is in figuring out who does the influencing, and influence <em>them</em>. NEWSFLASH: World Association of Newspapers discovers 60-year-old theory of “two-step communication,” put out by mass communications heavyweights like Katz and Lazarsfeld way back in the day. The hypodermic media-to-brain model was dead-on-arrival. We listen to the influential humans in our peer group, not to the man on the radio. The trick for media, as always, is in figuring out who does the influencing, and influence them.

]]> http://www.thepomoblog.com/archive/are-friends-and-family-the-press/#comment-39337 Tue, 05 Jun 2007 15:23:54 +0000 http://www.thepomoblog.com/archive/are-friends-and-family-the-press/#comment-39337 I absolutely trust friends and family (same thing, for most of us) more than the "press." For a little while, I worked for the local police department and had first-hand knowledge of a lot of news. The disparity between what really happened and what got reported was usually great and sometimes jaw-dropping. The "press" either gets it wrong or treats the audience like we're idiots so often. Hell, my downstairs neighbor's bad hip usually provides a more accurate weather forecast than the local TV weathergeeks......... I absolutely trust friends and family (same thing, for most of us) more than the “press.” For a little while, I worked for the local police department and had first-hand knowledge of a lot of news. The disparity between what really happened and what got reported was usually great and sometimes jaw-dropping. The “press” either gets it wrong or treats the audience like we’re idiots so often. Hell, my downstairs neighbor’s bad hip usually provides a more accurate weather forecast than the local TV weathergeeks………

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