Attention broadcasters! Here’s how it’s done.
My business partner Steve Safran and I are often asked to demonstrate models of what “works” in terms of online television. Here’s a terrific model that came back into my focus during the CompUSA business: CNET TV.
This is a terrific model of online television. CNet knows its audience and serves them original programming in a slick environment that is filled with choices and extremely user-friendly. No “repurposed” video here; it’s all customized for the niche they serve.
And I’ll tell you what, it’s pretty darned good, too.
June 7th, 2007 at 9:02 am
very cool, but where’s the 7 day forecast? the coupons? mgmt. bios? and those :30 pre-rolls i read that i prefer?
still needs some work.
June 7th, 2007 at 11:04 am
Don’t forget the Mount Rushmore of anchor heads!
….Must ….have …branding!!!