Bundled Services - Vying for your business
“Bundling is the holy grail,” said Brahm Eiley, president of Convergence Consulting Group Ltd (CCG) in Toronto. He’s talking about combining cable, Internet and telephone service into homes. CCG is releasing a major study, “The Battle for the North American Couch Potato,” a sweeping report that looks at the data and strategies of Canada and the United States’ largest cable, telecommunications, technology, games and music providers. The report suggests TV will remain “the center of the universe” of bundled services but that high-speed Internet access and PVRs are a part of the new bundled mix. By the way, broadband in Canada has a 60% reach.

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