Terry Heaton’s PoMo Blog

"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change." Leonard Sweet, cultural historian.

Burning the demographic candle at both ends

Burning the demographic candle at both ends
My latest essay in the series, “TV News in a Postmodern World,” is available for reading. The Demographic Candle examines the conundrum of appealing to a single demographic in a mass marketing environment, and the problem this has created for television in a multimedia paradigm.

Long live New Media solutions!

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This entry was posted on Tuesday, February 17th, 2004 at 11:02 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.

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