Forrester has published an insightful analysis (Warning: PDF file) of News Corp. President Peter Chernin’s “10 Rules for Survival in the Digital Age,” and it’s an important read on a lot of levels. Chernin’s a high grade TV exec who seems to actually get it, and that alone should inspire reading. I like all of his rules, but where I think he really nails it is in his understanding of how this is being driven by people, not technology. (Thanks to PaidContent)

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