Chris Anderson’s “Vanishing Point theory of news”克里斯安德森的“灭点理论的新闻”
The Long Tail guru has长尾巴大师已 an interesting way of stating一个有趣的方式说明 a reality that those of us in the news business have known for a long time, that up close and personal “news” has value far beyond what journalists tag as important.现实,对我们这些在新闻业务已经知道相当长的时间,即密切和个人“新闻”的价值远远超出了什么记者标记作为重要的。 This discussion is important as everybody scrambles for the “hyperlocal” market.这次讨论是重要的,因为每个人都打乱为“ hyperlocal ”市场。
For instance, the news that my daughter got a scraped knee on the playground today means more to me than a car bombing in Kandahar.举例来说,消息说,我的女儿了抄袭膝关节就在操场上,今天意味着更多的,我比汽车炸弹在坎大哈。
Am I proud of this?我感到自豪呢? No. But it’s true.号,但它的真实。 And it explains why I’ve stopped listening to NPR (I can’t think of a worse way to wake up than to a news report that begins with the words “Another bombing in Baghdad…” when I know that one of the main reasons for the attack was to get covered by the international media in the first place. Plus it no longer counts as news to me.)它解释了为什么我已经停止听的NPR (我不能想出一个更坏的方式唤醒比新闻报道开头的话: “另一项轰炸巴格达的… … ”当我知道其中一个主要的原因对这次袭击是为了获得所涵盖的国际媒体摆在首位。再加上它不再算数的新闻给我) 。
I call this the Vanishing Point theory of news.我呼吁这灭点理论的新闻。
There’s nothing new about this (it’sa truism of the American newsroom that Paris, Texas counts for more than Paris, France), but it bears repeating.有没有什么新约今(这是不言而喻的美国新闻指出,巴黎,德州计数以上,巴黎,法国) ,但值得重复。 The future of media is to stop boring us with news that doesn’t relate to our lives.未来的媒体是停止沉闷,我们的新闻,这并不涉及到我们的生活。 I’ll start reading my “local” newspaper again when it covers my block.我将开始阅读我的“本地人”的报纸时,再次它涵盖我的座。
This is why the “news” on mySpace is more compelling to young people than the news from 30-Rock, and it’sa cornerstone of Media 2.0.这就是为什么“新闻”在MySpace上是更具吸引力的年轻的人比新闻从30岩,和它的基石媒体2.0 。 The disruption is all about people, folks, informed, empowered and enabled people who are taking matters into their own hands, not just because they can, but because they reject the manipulation that so often passes as “real” news.中断是所有的人,乡亲,通知,授权和使人们谁是考虑的事项掌握在自己手中,不只是因为他们可以,而是因为他们拒绝操控,所以往往是通过作为“真实”的新闻。 This is not to say that we are culturally irrelevant, but we need to find ways to relate what we know to the people at home and not just in our marketing.这是不是说我们是文化无关,但我们必须找到办法,与我们所知道的,以人民群众在家里而不是只在我们的市场营销。
To be the purveyor of hyperlocal news is a good thing, but our mission is more than simply providing information to smaller masses based on geography.成为purveyor的hyperlocal新闻是一件好事,但我们的使命是更多比单纯提供信息,以较小的群众基础上地理。 Type of information that goes there is important, but our job is also about relating broader picture matters to the smaller groups as well.信息的类型有云有很重要,但我们的工作也即将有关的更广泛的图片事宜,以较小的团体,以及。


























January 19th, 2007 at 9:31 am 2007年1月19日在上午09时31分
glad you’ve made a post using the word “hyperlocal”.很高兴您已经作出了邮政使用单词“ hyperlocal ” 。 i just saw where one reader on another blog asked “what does hyperlocal mean?”我刚才看到其中一人读者对另一博客问: “什么hyperlocal的意思” ?
maybe it’s your neighbor’s kid who appears to need his meds adjusted?也许这是你的邻居的孩子谁似乎需要他的宠爱Meds调整呢?
anyway, the term i think might be more appropriate than “hyperlocal” going forward is “community” content.无论如何,这个词,我觉得可能会较为恰当,比“ hyperlocal ”向前迈进,是“社区”的内容。 while what happens on my block and in my city is important, it’s what’s happening in “my world” that is vital to know.而会发生什么对我的座,并在我的城市,是重要的是,它的发生着什么: “我的世界”是非常重要的知道。 “my world” is certainly a different world than that of my next door neighbors. “我的世界”无疑是一个不同的世界比我的隔壁邻居。 but, i would venture to say there are other folks in THE world who share “my” world and therefore would be in “my community”.但是,我敢说有其他人在世界上谁分享“我”世界,因此会在“我的社区” 。
January 19th, 2007 at 10:01 am 2007年1月19日在上午10时01分
Listening to reports of bombings in Iraq or Afghanistan is an unpleasant way to wake up.听报告的炸弹爆炸事件在伊拉克或阿富汗是一个不愉快的方式唤醒。 It’s also disturbing to know that the Federal Budget deficit may undermine our kids future.这也是令人不安的知道,联邦预算赤字可能会破坏我们的孩子的未来。 Or that doctors performing abortions in Florida are getting shot by religious fanatics.或医生表演堕胎在美国佛罗里达州正在拍摄的宗教狂热分子。 Or that the State Senate leader is being bribed.或该国参议院领导人正在行贿。 Also that an asteroid could end life on Earth in a blink.还一小行星可能最终地球上的生命在一个闪烁。
We can’t do anything about any of these things so why bother?我们不能做任何事情对任何这些事情何必呢? If JNJ has a new bandage for scraped knees — now that’s news I can use.如果jnj有一个新的绷带为抄袭,膝盖-现在的新闻,我可以使用。 Leave it to the guys in Washington and New York to handle the complicated stuff.离开这家伙在华盛顿及纽约,以处理复杂的东西。
If it’s not hyperlocal, it’s just bees in my brain.如果不是的hyperlocal ,这只是蜜蜂在我的脑。
January 19th, 2007 at 3:00 pm 2007年1月19日下午3时
[…] Ok, I swear this site is not just going to become some self-congratulatory linkfest on my part, but one of my “Media 2.0″ (does putting it in air-quotes make me less of a douchebag?) idols, Terry Heaton, has an interesting post about Chris Anderson’s Vanishing Point Theory of News. [ … … ]确定,我发誓这个站点是不仅要成为一些自我祝贺linkfest对我的一部分,但我的一位“媒体2.0 ” (是否把它在空气中引号使我少了一个douchebag ? )的偶像,特里希亚,有一个有趣的员额约克里斯安德森的灭点理论的新闻。 While a bit simplistic, it does provide an interesting argument on why Facebook is a possibly a better model of a news source than CNN.虽然有点简单,它的确提供了一个有趣的论点,关于为什么Facebook的是一个可能是更好的模型的新闻来源,比有线电视新闻网。 Take a look.考虑一下。 […] [ … … ]