Advertising is content in Media 2.0. Traffic to Elf Yourself matches The New York Times in one month’s time, according to Alexa:
This cost Office Max virtually nothing compared to the ad budget necessary to reach those millions of people via the Times.
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on Wednesday, December 19th, 2007 at 12:33 pm and is filed under Media 2.0, Advertising.
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December 19th, 2007 at 5:02 pm
thank you so much for using the alexa graph.
December 20th, 2007 at 9:33 am
which millions of people would they be?
millions of bored kids and clerical workers spread around the world?
or millions of affluent new yorkers?
December 20th, 2007 at 10:02 am
That’s a good point, Peter, but I’m not sure Office Max actually cares.
December 20th, 2007 at 10:40 am
actually Officemax might even prefer bored clerical workers and back-to-school teenagers. Surely the monetizing of media on the net is about delivering targeted ads to qualified audiences - which creates a huge gulf between developing habits and logging hits.
Getting a miillion people to watch a YouTube video over the course of a year is a lot less challenging than persuading 4000 people to spend 5 minutes on your website every weekday.