Comments on: For Media 1.0, it’s always about control http://www.thepomoblog.com/archive/for-media-10-its-always-about-control/ Sat, 30 Aug 2008 07:40:32 +0000 http://wordpress.org/?v=2.0.4 by: And in other news this weekend — everwas http://www.thepomoblog.com/archive/for-media-10-its-always-about-control/#comment-65448 Tue, 04 Sep 2007 07:23:51 +0000 http://www.thepomoblog.com/archive/for-media-10-its-always-about-control/#comment-65448 [...] NBC pulls its content off of iTunes, thinks it can force Office fans to pay $4.99/episode from a site called Hulu. The gamble NBCU is making is that they can still make business decisions with their content that don’t include their customers. - Terry Heaton [...] […] NBC pulls its content off of iTunes, thinks it can force Office fans to pay $4.99/episode from a site called Hulu. The gamble NBCU is making is that they can still make business decisions with their content that don’t include their customers. - Terry Heaton […]

]]> by: contentious.com - links for 2007-09-01 http://www.thepomoblog.com/archive/for-media-10-its-always-about-control/#comment-64514 Sat, 01 Sep 2007 12:24:59 +0000 http://www.thepomoblog.com/archive/for-media-10-its-always-about-control/#comment-64514 [...] Terry Heaton’s PoMo Blog » Blog Archive » For Media 1.0, it’s always about control “If NBCU’s content accounts for 40% of iTunes video downloads, they assume their content that drives those downloads. Apple would argue that it is the presence of the content on iTunes that drives the downloads. So who is right?” (tags: video business syndication distribution tidbits+fodder) [...] […] Terry Heaton’s PoMo Blog » Blog Archive » For Media 1.0, it’s always about control “If NBCU’s content accounts for 40% of iTunes video downloads, they assume their content that drives those downloads. Apple would argue that it is the presence of the content on iTunes that drives the downloads. So who is right?” (tags: video business syndication distribution tidbits+fodder) […]

]]> by: Music City Bloggers » Blog Archive » Say Goodbye to The Office and Heroes http://www.thepomoblog.com/archive/for-media-10-its-always-about-control/#comment-64267 Fri, 31 Aug 2007 19:07:40 +0000 http://www.thepomoblog.com/archive/for-media-10-its-always-about-control/#comment-64267 [...] Terry Heaton also has some thoughts. The gamble NBCU is making is that they can still make business decisions with their content that don’t include their customers. While I do believe that serious “Office” fans will go where they have to go to get their downloads, forcing everybody to do this is ultimately a fool’s folly, for most people will opt for the path of least resistance. … [...] […] Terry Heaton also has some thoughts. The gamble NBCU is making is that they can still make business decisions with their content that don’t include their customers. While I do believe that serious “Office” fans will go where they have to go to get their downloads, forcing everybody to do this is ultimately a fool’s folly, for most people will opt for the path of least resistance. … […]

]]> by: Holly http://www.thepomoblog.com/archive/for-media-10-its-always-about-control/#comment-64248 Fri, 31 Aug 2007 18:25:22 +0000 http://www.thepomoblog.com/archive/for-media-10-its-always-about-control/#comment-64248 As it happens, I'm an ideal test case for this situation, so I'll expound on my situation a bit. I spend a huge chunk of my disposable income on iTunes. Most of what I buy is audiobooks, but I do buy some TV, mostly as a coping mechanism for long car rides and long waits in doctor's offices. (I don't own a TV set, so iPod is the only way I ever watch.) My iPod currently holds three shows: CSI, Law and Order: SVU, and (only two episodes of) Queer Eye for the Straight Guy. I am not sure which network provides these three shows. If it's NBC, and thus they won't be there anymore when I go to iTunes, um, gosh. That would suck. Um, I think that if I get there and my three shows have disappeared, I probably wouldn't even go check on Queer Eye. Can take it or leave it. On Law and Order: SVU, if I had a huge need for a Chris-Meloni's-brooding-intensity-and-hopefully-bare-chest fix, and it was available somewhere in just as simply and easily and streamlined a process as it is on iTunes, for the same price, I would probably go buy an episode from time to time. I doubt I would keep up with it weekly the way I do on iTunes, simply because I always hop over and check TV/Drama when I'm buying a new audiobook (something I do every week, as they keep me sane at my job). It's such a cinch -- I doubt I will go out of my way if it becomes otherwise. CSI is my favorite of the shows, so I will definitely follow CSI elsewhere if it's going to vanish, but if it's not JUST AS EASY and for the same price (or less) as it is now, then I won't go out of my way. Who has time? If it becomes a pain, I'll wait until the end of each season and go rent the whole season at Blockbuster, keeping up in one weekend binge a year instead of weekly. So, basically, if NBC yanks my shows, they have a small chance that I will keep buying weekly, but they are going to have to make it exceptionally easy. Sorry to blather on about my personal viewing habits; I just thought I'd make a revealing test case since I'm a heavy iTunes consumer, and as I choose not to own a TV set I don't have the option of re-arranging my life to catch it over-the-air. As it happens, I’m an ideal test case for this situation, so I’ll expound on my situation a bit. I spend a huge chunk of my disposable income on iTunes. Most of what I buy is audiobooks, but I do buy some TV, mostly as a coping mechanism for long car rides and long waits in doctor’s offices. (I don’t own a TV set, so iPod is the only way I ever watch.) My iPod currently holds three shows: CSI, Law and Order: SVU, and (only two episodes of) Queer Eye for the Straight Guy. I am not sure which network provides these three shows. If it’s NBC, and thus they won’t be there anymore when I go to iTunes, um, gosh. That would suck. Um, I think that if I get there and my three shows have disappeared, I probably wouldn’t even go check on Queer Eye. Can take it or leave it. On Law and Order: SVU, if I had a huge need for a Chris-Meloni’s-brooding-intensity-and-hopefully-bare-chest fix, and it was available somewhere in just as simply and easily and streamlined a process as it is on iTunes, for the same price, I would probably go buy an episode from time to time. I doubt I would keep up with it weekly the way I do on iTunes, simply because I always hop over and check TV/Drama when I’m buying a new audiobook (something I do every week, as they keep me sane at my job). It’s such a cinch — I doubt I will go out of my way if it becomes otherwise. CSI is my favorite of the shows, so I will definitely follow CSI elsewhere if it’s going to vanish, but if it’s not JUST AS EASY and for the same price (or less) as it is now, then I won’t go out of my way. Who has time? If it becomes a pain, I’ll wait until the end of each season and go rent the whole season at Blockbuster, keeping up in one weekend binge a year instead of weekly. So, basically, if NBC yanks my shows, they have a small chance that I will keep buying weekly, but they are going to have to make it exceptionally easy.

Sorry to blather on about my personal viewing habits; I just thought I’d make a revealing test case since I’m a heavy iTunes consumer, and as I choose not to own a TV set I don’t have the option of re-arranging my life to catch it over-the-air.

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