Google lifts only Google
Here is the latest in my ongoing series of essays about local media in our postmodern world. I think this is one of the most important I’ve written, because it argues that the real media disruption these days isn’t media at all, but advertising. I also argue that Google — and perhaps all search — should be left out of Web ad statistics, because they skew the overall ad picture.
Enjoy.
This entry was posted on Monday, October 8th, 2007 at 4:40 pm and is filed under Media 2.0, Advertising, Disruptions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
October 8th, 2007 at 4:58 pm
[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt… media disruption these days isn’t media at all, but advertising. I also argue that Google — and perhaps all search — should be left out of Web ad statistics, because they skew the overall ad picture. Google Lifts Only Google. Enjoy. […]