I’ve been graciously invited to participate in a brainstorming panel in New York on Friday sponsored by the RTNDF with assistance from the Carnegie Corporation and the meeting host Hearst-Argyle Television Inc. It’s a pretty lofty panel that includes some biggies in broadcasting and the web, including my friend Jeff Jarvis.

The topic is fascinating: what can broadcasters do to better their 2008 election coverage and include their audience? Here’s the way conference organizer Deborah Potter put it:

RTNDF has a new initiative called Digital Elections: Using New Media to Engage Your Audience. Our goal is to create a project that will enable RTNDF to help local stations use their digital resources to better inform and engage their communities, in an interactive way, during the 2008 election. By bringing so many bright minds together, we expect to use what we glean from this meeting to shape this important project.

Executives will be there from NBC, CBS, Gannett, Hearst-Argyle, Scripps, Univision, Nexstar, Public Radio and more.

So what should I contribute? What do you think I should tell this group? How can we use the web to better tell the election story and to involve users in the process?

This entry was posted on Tuesday, June 26th, 2007 at 1:30 pm and is filed under Broadcasting, Politics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.