http://www.thepomoblog.com/archive/hulu-was-the-best-they-could-do/ Thu, 21 Aug 2008 20:18:45 +0000 http://wordpress.org/?v=2.0.4 http://www.thepomoblog.com/archive/hulu-was-the-best-they-could-do/#comment-63900 Thu, 30 Aug 2007 23:41:13 +0000 http://www.thepomoblog.com/archive/hulu-was-the-best-they-could-do/#comment-63900 [...] So, let’s get back to the shitty name, Hulu.com. Terry Heaton put it best: This portal has been so hyped as God’s gift to online video that any name they came up with would likely have bombed, especially with the tech community — which includes the people who’ve written the book on online video without the “help” of the networks or studios. Old media just doesn’t get that new media isn’t created in a board room with fancy consultants (oh shit, I’m a consultant!), because the results are usually just varnished horse crap. Hulu? The first thing people did was research the word in various languages, and the meanings are almost too funny to believe. In Indonesian, it means “butt.” In Swahili, “cease and desist.” [...] […] So, let’s get back to the shitty name, Hulu.com. Terry Heaton put it best: This portal has been so hyped as God’s gift to online video that any name they came up with would likely have bombed, especially with the tech community — which includes the people who’ve written the book on online video without the “help” of the networks or studios. Old media just doesn’t get that new media isn’t created in a board room with fancy consultants (oh shit, I’m a consultant!), because the results are usually just varnished horse crap. Hulu? The first thing people did was research the word in various languages, and the meanings are almost too funny to believe. In Indonesian, it means “butt.” In Swahili, “cease and desist.” […]

]]>