Internet passes cable for wired dominance
Internet passes cable for wired dominance.
MediaDailyNews is reporting that the Internet has surpassed the U.S. household penetration level of cable TV, according to Web researcher eMarketer and its CEO, Geoffrey Ramsey.
…based on his analysis of a variety of sets of research data ranging from comScore and Nielsen//NetRatings to the Pew Research Center, UCLA and Harris Interactive, eMarketer now estimates U.S. household Internet penetration is about 67.9 percent. That compares with a 65.8 percent U.S. household penetration level for cable, according to an eMarketer analysis of Nielsen Media Research and U.S. Census data.More significantly, Ramsey noted that while cable TV penetration has essentially been flat at about 66 percent of U.S. households, online penetration continues to expand.
Don’t get me wrong. I’m as pro-Internet as anybody out there, and I think this helps shine more light on the viability of Web advertising. Ad people love reach and frequency numbers, so bigger IS important to them. ‘Nuff said.
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