Terry Heaton’s PoMo Blog

"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change." Leonard Sweet, cultural historian.

Local online ad spending mushrooming

Local online ad spending mushrooming
Borrell Associates projects local online ad revenues will crack the $2 billion mark this year, growing at a rate of 26.3%. Two-thirds of the cities in the U.S. (nearly 400) now generate over $1 million in annual local online revenue. The biggest spenders locally are in the computer sales & services, banking, hospitals and automotive categories. Download the overview (right click, “Save Target As”) and ask yourself how much of that revenue your station is getting.

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This entry was posted on Wednesday, October 22nd, 2003 at 8:49 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.

AR&D Reinventing Local Media