“Messin’ with Sasquatch” delivers a lesson (and laughs)
People often gasp when I tell them that advertising is content in the Media 2.0 world. But take a look at the monthly “most-viewed” section of YouTube, and you’ll find over half are ads. This is because the advertising community is catching on that originality and creativity will put their clients in front of the eyeballs of potential customers.
Gone are the days when advertising only had to be in the right place at the right time, a la the Media 1.0 world.
This has fairly significant ramifications for television, because ads are content in an on-demand world, and sometimes that content is better than the programs that the ads support on TV.
One example is the hilarious Jack Links Original Beef Jerky “Messin’ with Sasquatch” series. Here is a company without an enormous advertising budget whose ads leave people wanting more. YouTube serves them all, and the viewership numbers are pretty stout, especially for a segment that’s internet-only (for obvious reasons) called “The Water Bowl.”
I don’t know if this stuff will sell more beef jerky, but there’s a lesson here for everybody. Advertising is content in Media 2.0.
(Also viewable at Super Deluxe and other places)
