More people watching video clips online
According to new research from comScore Media Metrix, traffic to television related Websites has jumped now that the new season is underway. Visits to TV-related sites grew by 8 percent to 69.3 million unique visitors–from August’s 64.4 million visitors, according to a report in Media Daily News:
As broadband has become more popular, Web sites have recently started offering more TV-related fare. For instance, Yahoo! this year streamed the debut of the WB series “Supernatural,” while Google offered the first episode of UPN’s “Everybody Hates Chris.” At CBS, the Web site features blogs from shows like “CSI: Miami,” “Survivor: Guatemala,” “How I Met Your Mother,” and “Ghost Whisperer.”
Clearly, the dawn of Internet-delivered video is upon us, and this is a good news/bad news thing for broadcasters. The good news is opportunity — a new mechanism for revenue and meeting the information and entertainment needs of our communities. The bad news is that it further erodes the network-broadcaster relationship by allowing program creators to deliver their goods directly to consumers.
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