Terry Heaton’s PoMo Blog

"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change." Leonard Sweet, cultural historian.

Moving news video to the long tail

This is a lovely use of archive video to create a long-tail business and something I’ve been advocating since day one. Congrats to KXLY.com in Spokane, Washington. Broadcasting is so accustomed to the idea of instant obsolescence (what we do today doesn’t matter tomorrow) that we miss opportunities for niche videos. This station hasn’t. All it takes is a little up-front work. Kudos.

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This entry was posted on Thursday, July 24th, 2008 at 11:23 am and is filed under Broadcasting, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Moving news video to the long tail”

Rich Tubbs Says:
July 24th, 2008 at 11:40 am
KXLY quickly becomes the first stop for news footage for websites and blogs looking for Inland Empire related content. Or just folks who want to show off the video of when they were on TV.

Seems to me like they should beef up the branding on the individual clips though, get more credit for what they’re doing.

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With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.

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