Here is the latest in the on-going series of essays, Local Media in a Postmodern World.

This piece examines a new working definition of news in the current marketplace and how media companies can (and should) adopt it as a central component of their Web content strategy. I believe we will see much of the traditional world shift to this model over the next 18 months, because it makes so much sense for the world of the Web. News-as-a-finished-product is the model for everything from the morning paper to the 6 o’clock news, and it is the model that’s broken by the disintermediation and unbundling of news and information. So what is evolving to take its place?

You don’t have to like their content to appreciate the work that TMZ.com is doing to evolve the new model, and this essay contains portions of an interview with Bob Mohler, Executive in Charge, New Media, Telepictures Productions and one of the creators of TMZ.com. I also reach inside the mind of the inimitable Doc Searls for his wisdom on the topic, and I think you’ll find it memorable.

The new model offers new value propositions for both users and advertisers, which is a big reason why I believe it will be successful.

News is a Process, Not a Finished Product

This entry was posted on Friday, November 9th, 2007 at 4:52 pm and is filed under Journalism, Disruptions, Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.