Comments on: Newspaper blogs are boosting traffic and users http://www.thepomoblog.com/archive/newspaper-blogs-are-boosting-traffic-and-users/ Sat, 06 Sep 2008 23:18:51 +0000 http://wordpress.org/?v=2.0.4 by: Terry http://www.thepomoblog.com/archive/newspaper-blogs-are-boosting-traffic-and-users/#comment-3342 Mon, 22 Jan 2007 13:55:03 +0000 http://www.thepomoblog.com/archive/newspaper-blogs-are-boosting-traffic-and-users/#comment-3342 Randy, WKRN's revenue play is primarily in pre-roll, 10-second ads, the CPMs for which are often higher than what they charge on-the-air. Randy, WKRN’s revenue play is primarily in pre-roll, 10-second ads, the CPMs for which are often higher than what they charge on-the-air.

]]> by: Randy Hoffman http://www.thepomoblog.com/archive/newspaper-blogs-are-boosting-traffic-and-users/#comment-3298 Mon, 22 Jan 2007 04:46:30 +0000 http://www.thepomoblog.com/archive/newspaper-blogs-are-boosting-traffic-and-users/#comment-3298 By the way, I forgot to mention, newly announced presidential candidate, Senator Clinton's website is full of this phrase: "Let the conversation begin." Explain to me again what type of advertising is more valueable - push-type or conversations? By the way, I forgot to mention, newly announced presidential candidate, Senator Clinton’s website is full of this phrase: “Let the conversation begin.”

Explain to me again what type of advertising is more valueable - push-type or conversations?

]]> by: Randy Hoffman http://www.thepomoblog.com/archive/newspaper-blogs-are-boosting-traffic-and-users/#comment-3297 Mon, 22 Jan 2007 04:31:51 +0000 http://www.thepomoblog.com/archive/newspaper-blogs-are-boosting-traffic-and-users/#comment-3297 I'm curious, Terry, what the WKRN sales team is able to sell their blogs for. I know you said they outperform the mother site. But one could argue, as I'm sure the WKRN sales team does, that the value of the ads on the blogs is much greater than even the spots on their late news. Why? Because the blogs create a conversation with the audience. Spots on the late news are simply push-type advertising. It has value. But when compared to actually creating a conversation with your audience one could argue the value in blog advertising is significantly heightened. Of course arguing that point and getting ad buyers to buy into the proposition is two different things. So I'm curious how successful they are to this point. I’m curious, Terry, what the WKRN sales team is able to sell their blogs for. I know you said they outperform the mother site. But one could argue, as I’m sure the WKRN sales team does, that the value of the ads on the blogs is much greater than even the spots on their late news. Why? Because the blogs create a conversation with the audience. Spots on the late news are simply push-type advertising. It has value. But when compared to actually creating a conversation with your audience one could argue the value in blog advertising is significantly heightened. Of course arguing that point and getting ad buyers to buy into the proposition is two different things. So I’m curious how successful they are to this point.

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