Comments on: No relevance for broadcasting? http://www.thepomoblog.com/archive/no-relevance-for-broadcasting/ Sun, 20 Jul 2008 21:23:09 +0000 http://wordpress.org/?v=2.0.4 by: invitedmedia http://www.thepomoblog.com/archive/no-relevance-for-broadcasting/#comment-5447 Fri, 02 Feb 2007 22:18:19 +0000 http://www.thepomoblog.com/archive/no-relevance-for-broadcasting/#comment-5447 i see a major "high-level debate" in the making. will it be on tv or online? i see a major “high-level debate” in the making.

will it be on tv or online?

]]> by: Terry http://www.thepomoblog.com/archive/no-relevance-for-broadcasting/#comment-5410 Fri, 02 Feb 2007 18:42:30 +0000 http://www.thepomoblog.com/archive/no-relevance-for-broadcasting/#comment-5410 Friends, this is from Shelly Palmer. He was unable to post it here due to technical problems. Terry, You should not put words in my mouth. YouTube is extremely relevant, you just can't make another one without a driving force like MySpace. Time, place, history -- there are 500 video aggregation sites all seeking funding that are saying that they are the next YouTube. They're not -- for the reason stated in my post. I added an admonission that YouTube is an application, not a place, because on the same stage -- right after Chris's keynote, some perfectly smart people in the TV business (who are my core audience) did not understand the difference -- they need to. The LT is a relevant measure of demand and I am working on a paper about the economics (not the sociology) with the help of some friends who, like me, make a living in the Advanced Media business. I have a great deal of respect for Chris and his writing, please do not imply otherwise. I am keenly aware and very bullish on the future of online video and have written a book explaining the transition from network to networked television called Television Disrupted. http://www.televisiondisrupted.com. If you read it, you will find a set of tools that will help you think about what is happening now and how to profit from it. I like you too Terry, and I am up for a high-level debate about the business of media, in fact I would welcome it. I am surprised that "TV died in 2003," I wonder where the $66 Billion in revenue came from this year? :) s Friends, this is from Shelly Palmer. He was unable to post it here due to technical problems.

Terry,

You should not put words in my mouth. YouTube is extremely relevant, you just can’t make another one without a driving force like MySpace. Time, place, history — there are 500 video aggregation sites all seeking funding that are saying that they are the next YouTube. They’re not — for the reason stated in my post.

I added an admonission that YouTube is an application, not a place, because on the same stage — right after Chris’s keynote, some perfectly smart people in the TV business (who are my core audience) did not understand the difference — they need to.

The LT is a relevant measure of demand and I am working on a paper about the economics (not the sociology) with the help of some friends who, like me, make a living in the Advanced Media business. I have a great deal of respect for Chris and his writing, please do not imply otherwise.

I am keenly aware and very bullish on the future of online video and have written a book explaining the transition from network to networked television called Television Disrupted. http://www.televisiondisrupted.com. If you read it, you will find a set of tools that will help you think about what is happening now and how to profit from it.

I like you too Terry, and I am up for a high-level debate about the business of media, in fact I would welcome it. I am surprised that “TV died in 2003,” I wonder where the $66 Billion in revenue came from this year? :) s

]]> by: Randy Hoffman http://www.thepomoblog.com/archive/no-relevance-for-broadcasting/#comment-4992 Wed, 31 Jan 2007 23:58:38 +0000 http://www.thepomoblog.com/archive/no-relevance-for-broadcasting/#comment-4992 The other missing point in Mr. Palmer's argument is one that you, Terry, made several weeks ago. To paraphrase your earlier point, "It was not television viewing that gave the magazine industry fits, it was television's assault on their advertisers." Regardless of what Mr. Palmer may define as relevant in the LT to broadcasters, there is an unmistakable shift in ad budgets to online/digital "applications." All you have to do is talk to any local television station GSM to find out what keeps them up at night. And if Mr. Palmer assumes television stations are immune from the well-documented digital forces churning within the newspaper business, he not a railroad-man in the jet-transportation age. He's a Bowie knife distributor wondering what the big deal about splitting atoms is. The other missing point in Mr. Palmer’s argument is one that you, Terry, made several weeks ago. To paraphrase your earlier point, “It was not television viewing that gave the magazine industry fits, it was television’s assault on their advertisers.” Regardless of what Mr. Palmer may define as relevant in the LT to broadcasters, there is an unmistakable shift in ad budgets to online/digital “applications.” All you have to do is talk to any local television station GSM to find out what keeps them up at night. And if Mr. Palmer assumes television stations are immune from the well-documented digital forces churning within the newspaper business, he not a railroad-man in the jet-transportation age. He’s a Bowie knife distributor wondering what the big deal about splitting atoms is.

]]> by: Long Tail doesn’t apply to television? - Lost Remote TV Blog http://www.thepomoblog.com/archive/no-relevance-for-broadcasting/#comment-4947 Wed, 31 Jan 2007 19:24:54 +0000 http://www.thepomoblog.com/archive/no-relevance-for-broadcasting/#comment-4947 [...] Shelly Palmer, chairman of the national Advanced Media Technology Emmy Awards Committee, sparked a war of words after writing a post on his blog that Chris Anderson’s Long Tail presentation at NATPE illustrated “a profound lack of understanding about television production, distribution and the advertising and subscription revenue that drive the business.” Palmer also said he’s working on a paper that “deconstructs the Long Tail for the online video business,” and he made the assertion that YouTube is “not a place, (but) an application” that became popular because of MySpace. Chris Anderson politely responded with a post on his blog and questioned how Palmer is defining television, among other things. But Terry Heaton goes a step farther. “Ground control to Shelly: Please return to planet Earth,” Heaton writes. “Broadcasters may find that Shelly’s message tickles their ears, but it does nothing to clarify the realities of media circa 2007.” I agree with Heaton, and any talk that tries to establish a barrier between television and video content is harmful for the industry going foward. [...] […] Shelly Palmer, chairman of the national Advanced Media Technology Emmy Awards Committee, sparked a war of words after writing a post on his blog that Chris Anderson’s Long Tail presentation at NATPE illustrated “a profound lack of understanding about television production, distribution and the advertising and subscription revenue that drive the business.” Palmer also said he’s working on a paper that “deconstructs the Long Tail for the online video business,” and he made the assertion that YouTube is “not a place, (but) an application” that became popular because of MySpace. Chris Anderson politely responded with a post on his blog and questioned how Palmer is defining television, among other things. But Terry Heaton goes a step farther. “Ground control to Shelly: Please return to planet Earth,” Heaton writes. “Broadcasters may find that Shelly’s message tickles their ears, but it does nothing to clarify the realities of media circa 2007.” I agree with Heaton, and any talk that tries to establish a barrier between television and video content is harmful for the industry going foward. […]

]]> by: thedetroitchannel http://www.thepomoblog.com/archive/no-relevance-for-broadcasting/#comment-4932 Wed, 31 Jan 2007 17:39:40 +0000 http://www.thepomoblog.com/archive/no-relevance-for-broadcasting/#comment-4932 not a place, huh? this gentleman better head on over to his dope dealer's application and score some more. not a place, huh?

this gentleman better head on over to his dope dealer’s application and score some more.

]]> by: Holly http://www.thepomoblog.com/archive/no-relevance-for-broadcasting/#comment-4925 Wed, 31 Jan 2007 15:52:55 +0000 http://www.thepomoblog.com/archive/no-relevance-for-broadcasting/#comment-4925 YouTube is not a place? Has no relevance or value without MySpace??? WTF???? I spend at least 25% of my non-job-related online time on YouTube. I've been on MySpace exactly once, when a friend sent me a link to theirs to read a post to inform me about something going on in their life. YouTube is VERY MUCH a place. I find gems there of great personal meaning to me. Just a couple of days ago, I found a music video of a song I loved when I was a kid. I'm a martial artist, and there's tons of great martial artist stuff there. My tribes are all alive and well there. WTF is up with this guy? YouTube is not a place? Has no relevance or value without MySpace??? WTF????

I spend at least 25% of my non-job-related online time on YouTube. I’ve been on MySpace exactly once, when a friend sent me a link to theirs to read a post to inform me about something going on in their life.

YouTube is VERY MUCH a place. I find gems there of great personal meaning to me. Just a couple of days ago, I found a music video of a song I loved when I was a kid. I’m a martial artist, and there’s tons of great martial artist stuff there. My tribes are all alive and well there. WTF is up with this guy?

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