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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change." Leonard Sweet, cultural historian.

Nostalgia and unbundled music

Today’s MediaPost Daily Spin is worth passing along. Written by Tom Hespos of Underscore Marketing, it speaks to the unbundling of music in a way that few people have. Here’s a sample:

I have younger cousins who have never owned a CD and have all of their music stored on their computers and in their portables. The concept of becoming emotionally attached to an album cover is completely foreign to them.

That was the thing that, for me, took some time to get used to. It’s not so easy to throw out that Van Halen album you played at your first beach party, or that Journey tape that accompanied your first kiss. It makes me wonder if kids growing up today will get attached to the players themselves.

I can appreciate Tom’s nostalgia. I still haven’t gotten over vinyl. But the lesson for everybody here is that the unbundling of media is very real and accelerating, regardless of how we feel about it.

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This entry was posted on Tuesday, January 31st, 2006 at 2:55 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.