Terry Heaton’s PoMo Blog

"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change." Leonard Sweet, cultural historian.

Note to TV stations: Get into podcasting

Dan Gillmor reports on last night’s announcement by Apple’s Steve Jobs that the newest version of iTunes will be podcast-friendly and rightly notes that the genre is about to explode.

This is potentially a big deal. Why? Because podcasting is still not the easiest thing for the listener; getting material from the Web takes some doing.

Apple will no doubt be followed in this move by other companies with music software. For podcasters, the bottom line is this: The market is about to grow in a serious way.

Jobs also talked about pay models for some podcasts, and that’s also good news.

The networks and some stations are getting into the podcasting world, but I’m not convinced a traditional “radio” newscast has legs. This is a(nother) time for us to think outside-the-box.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.

This entry was posted on Monday, May 23rd, 2005 at 7:14 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Transparent Terry

Search Blog

Links to Page

Languages

Feeds

Support Bloggers' Rights!

With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.

AR&D Reinventing Local Media