Pay attention to the motherload
The smart folks at Comedy Central are launching a new web destination/broadband video “channel” called the “Comedy Central MotherLoad.” This is big, imo, because it’s an unbundled media project from the get-go. The offerings will be two to eight minute clips, each supported by a 15-30 second commercial up front. Users will be able to bundle their own clips and send them to friends via email.
This is so very, very smart.
