Here’s a screen grab from Google News this morning (red underlining is mine). I’m on the road and interested in how the U.S. is doing in the President’s Cup competition, so I ended up with this.

The auto dealer ought to be paying extra for the exposure, although I doubt anybody outside Indianapolis would care. This is one of the reasons I prefer whole item ads in RSS, rather than placing small text ads within the copy. Why muck up a good thing?

For example, the image below is from my RSS reader, and it shows an ad “post” within the RSS feed of PaidContent. It’s unintrusive and gives ME the choice as to whether I want to read it or not.

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