Simple money-making Web ideas.
For those who complain about the lack of ideas for making money off your station’s Website, there’s The TV Guru, former Cleveland TV exec, Richard Sullivan. His newsletter is filled with case studies of station projects that can be duplicated anywhere. Richard has hit on something that should be helpful to many people. To the best of my knowledge, there’s no one else researching the subject and providing case studies for all to read. Pass it on to your sales department.

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