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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change." Leonard Sweet, cultural historian.

Sinclair “special” actually boosts Kerry

So where was all the bias in the Sinclair broadcast of A POW Story: Politics, Pressure and the Media last night? Either all the pressure from the political and media institutions — and, most importantly, Wall Street — successfully transformed what finally made the air (likely) or Sinclair was speaking the truth when they said they never planned to show the entire film, Stolen Honor, in the first place. I watched it, and here are my observations:

Sinclair News Central anchor Jeff Barnd needs a jacket that isn’t two sizes too big.

The script was written as if the audience was a group of 8th graders. The audience wasn’t given credit for knowing anything about the subject, and I think that was demonstrative of Sinclair’s desire to be fair. However, it produced a prose that was an inch deep.

In trying to be fair, I actually came away thinking the thing had a pro-Kerry spin.

The editing was effect-driven, which is something you do when you’re trying to match audio with video instead of the other way around. It usually produces an amateurish product, which this was.

After the program, I switched over to PBS and watched NOW with Bill Moyers. Here was a one-hour program, paid for by the Corporation for Public Broadcasting (and the contributions of good people like you), that was so slanted against President Bush that it was vertical. Moyers interviewed author and EXTREME anti-corporate advocate Michael Zweig. There were numerous unchallenged slams at the current administration’s policies. The title of the segment was Income and Inequality. The second segment on political advertising was interesting and fair, but the final segment examined the role of religion in the campaigns, specifically the role of evangelical Christians in the Bush campaign. The inference in the discussion was that the President’s religious beliefs — and those of his evangelical buddies — play a major role in our current Middle Eastern policy.

Folks, if we’re going to bitch and complain about fairness in broadcasting and force corporations like Sinclair to alter the content of a special so as to be fair, let’s at least be honest enough to make the mandate cover everybody. Otherwise, we look like the hypocrites we really are.

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This entry was posted on Saturday, October 23rd, 2004 at 9:50 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

2 Responses to “Sinclair “special” actually boosts Kerry”

  1. Rayne Says:

    Terry, that’s why PBS now carries the likes of "partisan hacks" like Tucker Carlson. Did you catch Frontline’s program on both Kerry and Bush? It was too damned evenhanded, to the point that it spent less than 10 words on Bush’s "lost year".

    But it’s not just about politics and equal time for the two largest parties. It’s corporate/anti-corporate. PBS has been the only antidote to commercial television’s pro-corporate positioning, and even that is tainted with the "sponsored by" plugs that lead in or close programs or product placement in programs. Where do we get programming that isn’t OWNED by non-human entities, to represent human stories?

  2. Dan Says:

    Terry, thankfully a Wall Street Journal show will replace NOW next season … further reducing alternate viewpoints from traditional media in general.

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With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.