Terry Heaton’s PoMo Blog

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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change." Leonard Sweet, cultural historian.

So what happens to broadcasters?

TV Networks and program producers can make more money off downloads of their programming than they can through advertising. That is the remarkable conclusion of a couple of noted researchers and reported today by Diane Mermigas in The Hollywood Reporter. The math is pretty amazing, and it validates what a few of us have been saying for years about the role of the local broadcaster — that the Internet destroys middlemen in the existing value chain of media.

The mass-market acceptance of broadband in the U.S. has tipped the scales back to content producers and packagers, with the proliferation of distributors diluting the de facto gatekeeper strength of television stations, cable and satellite systems, cellular and video telephones, personal digital assistants, personal media players and Internet service providers. That should theoretically boost the economic fortunes of content players, though much will depend on the details of new business models and prevailing of old business models.
So while the “economic fortunes of content players” are getting boosted, what about the old distribution system? Therein lies the rub for my friends and colleagues in broadcasting.

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This entry was posted on Tuesday, January 24th, 2006 at 10:54 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.