Speaking of headlines…
Here’s one that says it all. It’s from today’s Online Media Daily: Marketers Intrigued By Blogs, Fear Their Power. Can I get an amen?
What marketers really fear is loss of control, something that’s hidden in this article by references to consumers (you and me) saying bad things about products.
At Sprint, the public relations and branding departments were particularly wary of consumer complaints, (online marketing manager Makaela) Meadows said. “One of their largest fears was, ‘What if someone says something bad? What are we going to do?’”
I think this is a bigger question than just one for marketers, because it strikes at the heart of the ordered bullshit that is our culture. Nobody is perfect. Nobody. But we’ve built this comfortable illusion that perfection is normal — or should be — and that anything else can be ignored or sued.
What if somebody says something bad? Deal with it. How’s that?
And for marketers, you might try listening.
This entry was posted on Wednesday, July 13th, 2005 at 3:44 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
July 13th, 2005 at 3:52 pm
Oh, god. Let the marketers, their attorneys, and their lawsuits begin! 1st Amendment be damned! Somthing bad about cell phones, their service and marketing techniques? Please. Stop. Now.