Don Lundy, GM of WRTV-TV in Indianapolis wrote this morning to tell me about their slick new website, ToddandTrisha.com. It’s a masterful stroke and a creative use of the web to introduce the station’s new anchor team of Trisha Shepherd and Todd Wallace a month before they go on-the-air. Each anchor has a blog, and they’re responding to comments. There are introductory videos, run via YouTube. Outstanding. Readers are also encouraged to say where they’d like the team to visit as part of a market wide road tour later this month, all of which, one assumes, will be blogged.

Kudos to Don (a blogging GM, BTW) and his entire team.

This entry was posted on Friday, August 3rd, 2007 at 11:53 am and is filed under Broadcasting, Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.