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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change." Leonard Sweet, cultural historian.

Take your pick

Gail Shister, Philadelphia Inquirer:

CBS executives deny it, but there’s a growing feeling within the network that Katie Couric is an expensive, unfixable mistake.

So unfixable that Couric - the first woman to anchor a network nightly newscast solo - may leave CBS Evening News, probably after the 2008 presidential elections, to assume another role at the network, CBS sources say.

Or Phil Rosenthal, Chicago Tribune:

“Someone told me recently that someone criticized the way I held my hands when I stood. I mean it’s just ridiculous. … But I’ve gotten a ton of support, too, and sometimes I think it’s important to not be too consumed by this small community of TV writers and people in the business, which doesn’t necessarily reflect the views of the public at large.”

The public, which swarmed to her debut last September, initially fueling unrealistic expectations about her prospects of quickly lifting CBS out of the cellar, is still eyeing her warily, if Nielsen ratings are to be believed.

“These things build slowly,” Couric said, noting she’s “kind of circumspect and sanguine about the whole thing.”

Take your pick.

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This entry was posted on Monday, April 23rd, 2007 at 11:17 am and is filed under Broadcasting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Take your pick”

  1. Lucas Says:

    The problem isn’t Couric. The problem is CBS. They’ve got to muster the courage to use Couric’s strengths instead of cramming her into the box that they say fits evening news coverage.

    I’ve outlined an idea that would send Couric to No. 1 on my media blog.

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With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.