The case for open standards for online streaming
Imagine how different the world would be if you had to purchase a different television set to view each channel. That’s the question posed by VBrick CEO, Rich Mavrogeanes, in a wonderful commentary in CNet’s news.com. “Streaming media can only thrive,” he says, “if there is one standard. It is now time to put an end to the “click here to view with this, that or the other player”–not just to eliminate viewer confusion but also to reduce costs by eliminating the need for each streaming media content provider to host multiple systems.” This is an important concept, and I think Mavrogeanes is right. As we’ve shown in the past, broadband allows anybody to be a TV station, but that idea won’t realize its potential unless and until a single standard is accepted and applied. This is why I so like the technology of EyeWonder, the Atlanta company specializing in playerless streaming.

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