The content key to a younger audience
I know you may get tired of hearing me rail on about Postmodernism as the Age of Participation, but understanding this truth provides the key to reaching Pomos through the media. It’s clearly spelled out in a wonderful article about Generation-X parenting in today’s Salon (You have to navigate through an ad in order to access the article). In the article, the author makes the following statement:

“…As it turns out, Gen X mamas and papas really like to write, as well as read, about parenting. Of course, there have always been parenting books, but the great majority of them have been prescriptive in nature, à la Dr. Spock and T. Berry Brazelton. We, on the other hand, are more interested in reading about the experience of parenthood. As a result, a whole new genre of nonfiction parenting literature — sometimes called “momoirs” — has erupted in the past seven or eight years…”