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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change." Leonard Sweet, cultural historian.

The Godlike anchorman

I watched the PBS worship of Walter Cronkite last night with nostalgia, fondness and a whole lot of gratitude that there will never be another like him. Alessandra Stanley of The New York Times agrees in a column that basically trashes the whole breed.

But the thing about Walter that was different was that he wasn’t pumped as the most trusted guy in America; he simply was. There was no relentless stream of promos touting him as the greatest (although some did appear later in his career). He earned that position, largely, I think, because TV News was still in its relative infancy. Audience manipulation “rules” hadn’t been written yet, and network anchors were news people first and “talent” further down the line.

In today’s world, the “anchor-as-God” is over and done with — commoditized along with everything else in the TV world. Those who didn’t have the good fortune to be alive during the Cronkite years missed a truly remarkable person in the history of communications. We needed Walter. We needed gatekeepers, because access to information was limited to the few. That’s all changed now, and I believe that’s a good thing.

Nevertheless, Walter Cronkite was a big part of my early life, and I’m happy to have been there for the sense of security in “and that’s the way it is.”

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This entry was posted on Thursday, July 27th, 2006 at 9:11 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

One Response to “The Godlike anchorman”

  1. Tim Miller Says:

    Terry,
    I missed the documentary. I will try to catch it in a re-run. I so agree that I was privledged to live during Uncle Walter’s era and in that era of broadcasting in general. I miss just seeing "the news," and nothing more. That is also why I always admired the BBC in the day when you would hear, "And now the news, read by…" No slant, no hype, no gratuitous graphics thrown up all over the screen. Even CNN Headline news has surrendered from just "the news," and has gone to glitz and blitz newscasting. Sad, really sad.

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With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.