Terry Heaton’s PoMo Blog

The Web is abuzz with activity over the AOL and Warner Brothers announcement that they will join to deliver old television shows via the Web beginning next year. Over 300 hours of old programming, including shows like “Welcome Back Kotter” will be available for free download via the new service, which will be called In2TV. The programs will be accompanied by four 15-second streaming ads, and AOL is projecting 4 million advertising impressions a month for advertisers–as much as a small cable channel.

This is the birth of Internet television, in my opinion. Read the PaidContent report for links on the technology being used, because it makes possible the viewing of these shows on your living room’s TV via, for example, Microsoft’s upcoming XBox360. These may be old programs, but that’s irrelevant.

Here’s some recommended reading:

Broadcasting and Cable
MediaPost
PaidContent

This entry was posted on Monday, November 14th, 2005 at 8:54 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.