Terry Heaton’s PoMo Blog

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What does this mean?
"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change."
Leonard Sweet, cultural historian.

The Unbundled Awakening

Here is the latest in my series of essays, TV News in a Postmodern World. This is my annual look ahead, and while nobody’s crystal ball is perfectly clear, these observations seem self-evident when viewing the forest from a distance. I’ve called this “The Unbundled Awakening,” because that’s what’s happening and what will continue to happen in the months ahead. The concept has been launched; the infrastructure is being built; and efforts to institutionalize it are underway. The awakening is taking place first among consumers, and media companies will have no choice but to respond or risk complete irrelevance. This is tough stuff for entrenched mainstreamers.

The Unbundled Awakening

Alicia and I would like to take this opportunity to send our love and best wishes to you and yours at this special time of year. I hope your stockings are full and your New Year is prosperous and filled with joy.

I’m going to be taking time off during the next week, so don’t expect a lot of entries. I’ll be around, but even bloggers need a vacation once in awhile. TTFN

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With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.