Terry Heaton’s PoMo Blog

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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change." Leonard Sweet, cultural historian.

Viewers respond when debaters go negative

I’ve watched all three debates on CNN, because I’ve enjoyed watching the real time response (RTR) data from a focus group provided by the network. RTR is a research technique that provides a glimpse into the thoughts of people watching television and is used to help “tweak” programs for broad appeal.

In all three debates, the most remarkable thing to me is how the response always goes down when one candidate starts bashing the other. And it doesn’t matter who’s doing the bashing; the outcome is always the same.

So people really don’t like it when candidates use their opponents to raise themselves, and yet, this is the essence of contemporary politics.

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This entry was posted on Wednesday, October 8th, 2008 at 7:39 am and is filed under Politics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.