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	<title>Comments on: Waiting for the inevitable shift</title>
	<link>http://www.thepomoblog.com/archive/waiting-for-the-inevitable-shift/</link>
	<description></description>
	<pubDate>Thu, 21 Aug 2008 20:31:20 +0000</pubDate>
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		<title>by: Randy Hoffman</title>
		<link>http://www.thepomoblog.com/archive/waiting-for-the-inevitable-shift/#comment-3294</link>
		<pubDate>Mon, 22 Jan 2007 04:09:48 +0000</pubDate>
		<guid>http://www.thepomoblog.com/archive/waiting-for-the-inevitable-shift/#comment-3294</guid>
					<description>Terry, I'm sure it has not escaped your attention, but given this recent post of yours, it's worth an additional comment. Don't you find it interesting, if not fascinating, that both "rock star" Obama and front-runner, Ms. Clinton both chose to announce their "official" candidacy for president on their websites? I remember a time when a candidate would time their announcement so they would be the lead in the evening newscast. But now it is more important to put their newsworthy announcement on the web regardless of the impact it might have on their position in the nightly newscast.  

To reinforce the point you make in your blog, I don't think those that control the advertising purse strings of those campaigns are unaware of the strategy either</description>
		<content:encoded><![CDATA[<p>Terry, I&#8217;m sure it has not escaped your attention, but given this recent post of yours, it&#8217;s worth an additional comment. Don&#8217;t you find it interesting, if not fascinating, that both &#8220;rock star&#8221; Obama and front-runner, Ms. Clinton both chose to announce their &#8220;official&#8221; candidacy for president on their websites? I remember a time when a candidate would time their announcement so they would be the lead in the evening newscast. But now it is more important to put their newsworthy announcement on the web regardless of the impact it might have on their position in the nightly newscast.  </p>
<p>To reinforce the point you make in your blog, I don&#8217;t think those that control the advertising purse strings of those campaigns are unaware of the strategy either
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		<title>by: thedetroitchannel</title>
		<link>http://www.thepomoblog.com/archive/waiting-for-the-inevitable-shift/#comment-3202</link>
		<pubDate>Fri, 19 Jan 2007 13:14:58 +0000</pubDate>
		<guid>http://www.thepomoblog.com/archive/waiting-for-the-inevitable-shift/#comment-3202</guid>
					<description>it was only back in november's election when the cw was that 2008 was secure when it came to political ad sales for tv.

it is research like this, as well as obama's and edwards' use of youtube and brightcove, that makes me think that 2007 ain't even secure.

most of these candidates will fall off the map by 2008, but what they are doing is "making" the inevitable shift a reality.</description>
		<content:encoded><![CDATA[<p>it was only back in november&#8217;s election when the cw was that 2008 was secure when it came to political ad sales for tv.</p>
<p>it is research like this, as well as obama&#8217;s and edwards&#8217; use of youtube and brightcove, that makes me think that 2007 ain&#8217;t even secure.</p>
<p>most of these candidates will fall off the map by 2008, but what they are doing is &#8220;making&#8221; the inevitable shift a reality.
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