Terry Heaton’s PoMo Blog

"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change." Leonard Sweet, cultural historian.

Warner music meets the long tail

From Reuters comes word that Warner Music is putting its library of music videos online with advertising attached. This is textbook unbundling and a terribly smart move by the company. Now if we could just get TV stations to see the value of doing the same…

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This entry was posted on Thursday, May 31st, 2007 at 10:06 am and is filed under Media 2.0, Unbundled Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Warner music meets the long tail”

This should be cool « The Hostages Says:
June 1st, 2007 at 2:14 pm
[…] This should be cool “ Warner Music is putting its library of music videos online “ […]

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With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.

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